Oct 01, 2012 6:44PM

Paris Fashion Week Review: Kenzo

Welcome to the jungle.

Yesterday every fashonista and their child/dog/latest handbag crammed into the Judo centre near Porte d’Orleans in Paris. The scrum outside was reminiscent of boxing day sales, which is apt because of the crowd's uniform — Kenzo caps and that ubiquitous tiger jumper from FW12 — everyone seems desperate to get their hands on the brand. Amazing considering the house was dead in the water not two seasons ago, but then Carol Lim and Humberto Leon (of Opening Ceremony) have the Midas touch. Indeed, the show was just as much a 101 on how to build a brand:

1.     Desperate crowd outside.

2.     Jam-packaged venue (not to mention dark and dangerous stairs).

3.     Front row a mix of celebs (MIA), It Girls (Leigh Lezark), Fash Pack (ADR and Giovanna Battaglia), and people who actually need to be there (Tim Blanks).

4.     Production: an enormous screen projected awe-inspiring graphics as the models stalked the runway.

5.     A soundtrack by Blood Orange.

6.     Goody bags with biscuits (not entirely necessary for brand building, but appreciated nonetheless).

And what about the clothes you say? Well, they were fun and vibrant.  The initial story was utility-inspired — functional separates in stone and khaki — and then things got a little wild, with a psychedelic forest print, "Which we imagined is what the jungle might look like viewed through night-vision goggles", explained the press release — and a geometric leopard print in three colours: mustard, tangerine and turquoise. No doubt we will see that everywhere come March 2013, as Kenzo continues to amass more and more fans.

Photos courtesy of Kenzo

Alice Cavanagh

Latest


Oyster Playlist: Nicola Formichetti's Designer Soundtrack

Classical symphonies artfully juxtaposed with extended dance remixes.


You Can Buy Eckhaus Latta Online Now

And that's a very good thing.


Hiatus Kaiyote's Hadouken Selections

Feat. Chance The Rapper, Knxwledge, Flying Lotus & more!


Angus & Julia Stone @ Williamsburg Hall Of Music [Gallery]

A mini diary from their sold out shows.


Oyster Playlist: KZA x Noise In My Head's Japanese Greats

For NIMH's 9th birthday this Saturday night!


Harrolds To Open A Women's Boutique In Sydney

Balenciaga, Saint Laurent, Balmain, oh my!


Pussy Riot Join Julian Assange-Backed Whistleblower Group

Raising money for legal defence alongside Slavoj Žižek and Daniel Ellsberg.


Pirelli's 'Fetish' Calendar Girls For 2015 [NSFW]

Karen Elson, Gigi Hadid, Joan Smalls, Adriana Lima, shot by Steven Meisel.


Meet The Model: Gabriel Marques @ DNA Models

Loves Milla Jovovich, is scared of crustaceans.


Banoffee's Imaginary Online Dating Profile

Read it, then see her at Lost Paradise!


Watch Solange And Her Son Do A Wedding Dance

To the classic 'No Flex Zone' by Rae Sremmurd.


Opening Ceremony x Intel's Smartwatch Is HERE

My intelligent communication accessory.