Jan 28, 2011 12:00AM

Prada Heats Up

Steven Meisel shoots Prada S/S 2011 campaign.

It's the kind of campaign that makes you want to go out and spend one month's wage on a Prada handbag and a pair of sun glasses. The campaign 8 models Mariacarla Boscono, Arizona Muse, Kinga Razjak, Zuzanna Bijoch and Tati Cotliar, all sporting extravagantly rimmed sunglasses with over-sized handbags slung nonchalantly over their shoulders. And they're dancing! Watch this behind the scenes video, which includes the girls' auditions:

At the very least, the photos will leave you feeling nothing but smiley. That's what happens when you have veteran fashion photographer Steven Meisel shooting for your brand. Meisel has created a new Prada-branded Jazz Age with his use of dazzlingly bright colours, sharp editing and shoulder shimmying choreography. Not to mention the clothes and accessories! With Meisel's help, the Prada Spring Summer season is served sunny side up, chasing away memories (or fears) of a dreary winter.

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