Jun 13, 2013 10:28AM

Robert Pattinson New Face of Dior Homme Fragrance

Market sees unprecedented increase in tween girls buying men's fragrance.
Photo courtesy of Dior

Sparkling vampire Robert Pattinson is the new face of Dior Homme fragrance. Dior denied rumours late last year when it was speculated that the Twilight star would front the campaign for $12 million. They confirmed the news a few hours ago on Facebook, telling WWD that the campaign will run this September in the form of print and TVC (however his fee has not been confirmed).

Dior has also revealed the creative team behind the campaign — feminist photographer Nan Goldin, and director Romain Gavras, who was behind M.I.A.'s 'Born Free' video. Interesting, very interesting. It feels unnatural to be this excited about an ad.

Ingrid Kesa

Latest


Oyster Playlist: Nicola Formichetti's Designer Soundtrack

Classical symphonies artfully juxtaposed with extended dance remixes.


You Can Buy Eckhaus Latta Online Now

And that's a very good thing.


Hiatus Kaiyote's Hadouken Selections

Feat. Chance The Rapper, Knxwledge, Flying Lotus & more!


Angus & Julia Stone @ Williamsburg Hall Of Music [Gallery]

A mini diary from their sold out shows.


Oyster Playlist: KZA x Noise In My Head's Japanese Greats

For NIMH's 9th birthday this Saturday night!


Harrolds To Open A Women's Boutique In Sydney

Balenciaga, Saint Laurent, Balmain, oh my!


Pussy Riot Join Julian Assange-Backed Whistleblower Group

Raising money for legal defence alongside Slavoj Žižek and Daniel Ellsberg.


Pirelli's 'Fetish' Calendar Girls For 2015 [NSFW]

Karen Elson, Gigi Hadid, Joan Smalls, Adriana Lima, shot by Steven Meisel.


Meet The Model: Gabriel Marques @ DNA Models

Loves Milla Jovovich, is scared of crustaceans.


Banoffee's Imaginary Online Dating Profile

Read it, then see her at Lost Paradise!


Watch Solange And Her Son Do A Wedding Dance

To the classic 'No Flex Zone' by Rae Sremmurd.


Opening Ceremony x Intel's Smartwatch Is HERE

My intelligent communication accessory.