Oct 30, 2012 11:15AM

Robert Pattinson Is The New Face Of Dior Homme

Teenage girls start buying men's fragrance.
Robert Pattinson shot by Hedi Slimane

Glittering vampire Robert Pattinson is looking schmicker than ever and is coming to a bus stop near you. He'll soon be joining the likes of Jude Law, Natalie Portman and Charlize Theron in a three-year fragrance campaign for Dior (Homme). This news is sure to have teenage girls everywhere rushing out to buy the perfume and spray it on their pillow to induce sweet dreams. 

He follows in the footsteps of girlfriend Kristen Stewart who has her own deal with Balenciaga. The announcement comes just before the release of the final instalment of Twilight, which opens in cinemas mid-November. 

Lucy Jones

Related:

News & Features

London Men's Fashion Week SS14 Review: Burberry

We go to the show.


Last Chance to RSVP for Oyster x New Balance Creative Conference & After Party

See Elke Kramer, Claire Inc and more speak in Melbourne.


Oyster Playlist: Midnight Juggernauts

'10 Quite Likeable Movie Themes'.


Josh Goot Launches Online Store

The internet becomes an even happier place.


London Men's Fashion Week SS14 Runway Gallery: Burberry

See our favourite looks and watch a video of the show.


Download: Kanye West 'Yeezus' Samples Mixtape

Featuring Marilyn Manson, Nina Simone, Snoop Dogg and more.


Watch: 'Cookie Thumper' by Die Antwoord (NSFW)

Directed by Ninja.


Oyster Fashion: New Faces at The Wolves Shot by Ryan Kenny

Welcome to babetown, population: eleven.


James Franco Will Record Your Voicemail Greeting for $450

As part of him trying to raise half a million dollars for 'Palo Alto' film adaptation.


Listen: 'Bring the Noize' by M.I.A.

A first taste of Matangi.


Watch: Tech Luxe 2.0

See this month's Beauty Daily in motion.


Watch: Bally Introduces Luxurious 'Stripe' Capsule Collection

Gentlemen, this one goes out to you.


Marc Jacobs Launches Beauty Collection

Here are five things you need to know.


Watch: Carine Roitfeld x Mercedes-Benz

Her first commercial for the luxury car company acting as their Creative Director and Stylist.


VFiles Launches 'Bling Ring' Capsule Collection

Includes shorts made by Sofia Coppola's 90s clothing line, Milk Fed.


Watch: ATL Twins in 'Upper Echelon' by Travis Scott ft. TI & 2 Chainz

The Yeezus contributor debuts his new video.


Listen: 'Dumb' by Brooke Candy

Do you even Skrillex?


Max Blagg's 'Writing on the Wall' Exhibition Now Showing in New York

At Show Room gallery.


Watch: New Balance x Michelle Tran & Jade Leung

Spend a day with the stylist/photography duo.


The Row x Linda Farrow Sunglasscurator.com One Year Anniversary Competition

Win a pair of Mary-Kate and Ashley approved sunglasses worth over $400.


Watch: Ryan McGinley Directs Myspace Campaign ft. Pharell, Sky Ferreira, Erin Wasson, RiFF RAFF, Iggy Azalea & More

To coincide with the site's global relaunch.


Whitehouse x Red Cross Event — Tonight In Sydney!

A runway show and silent auction featuring Akira Isogawa, Estate of Mind and more.


Burberry Kisses x Google

First base, Burberry style.


Kate Moss x Playboy (NSFW)

She will cover the January 2014 issue.


Robert Pattinson New Face of Dior Homme Fragrance

Market sees unprecedented increase in tween girls buying men's fragrance.


Kanye Talks 'Yeezus', Interrupting Taylor Swift, Kim Kardashian, Fatherhood & Past Fashion Decisions

Read the highlights from his New York Times interview.


Watch: 'Tiff' by Poliça ft. Justin Vernon Directed by Nabil & Mike Piscitelli (NSFW)

Disturbia.


You Can Pre-Order Alexa Chung's Book Now

Before its release later this year.


Ezra Miller, Ben Whishaw & Christoph Waltz for Prada FW13

Can you handle this?


Isabel Marant x H&M

Drops in-store this November.