Rodarte Road Trip
A print project in collaboration with Catherine Opie and Alec Soth.
Consider yourself something of a coffee table book connoisseur? The new Rodarte print project is sure to make a fine addition to your lounge room library. Kate and Laura Mulleavy, the sister's behind the label, armed nomadic Magnum photographer Alec Soth with a camera and a map of their native California. Inscribed with DIY directions, destinations and vague notes on content - vultures, forest fires, sleeping people - Soth set off on the West Coast road for two weeks.
Catherine Opie's job was to capture Rodarte clothing being worn. The photographer, who is known for her documentation of queer subcultures and Americana, used models but also friends and misfits. Soth and Opie's images are laid out next to each other (a white tulle dress opposite an egg; a green gown and a desolate desert landscape), resulting in a book which pushes the limits of fashion photography.
Having only been in the industry for five years and with no formal training behind them, the Mulleavy sisters are tremendous over-achievers. From guest-editing Lula, an installation at Pitti W and numerous exhibitions including at the LA Musuem of Contemporary Art to past collaborations with Miranda July, Natalie Portman, and Ryan McGinley, among others, it's clear why Rodarte is a fashion force to be reckoned with.
Rodarte, Catherine Opie, Alec Soth retails for $80 and is of a limited edition of 2000 copies.
Images via JRP-Ringier