Jun 14, 2013 11:07AM

Watch: Ryan McGinley Directs Myspace Campaign ft. Pharell, Sky Ferreira, Erin Wasson, RiFF RAFF, Iggy Azalea & More

To coincide with the site's global relaunch.
Ryan McGinley & RiFF RAFF behind-the-scenes. Photo courtesy of Myspace

Last year emo petri dish MySpace announced that it would be relaunching as Myspace. Under the partial guidance of minority owner/suave bastard Justin Timberlake, the use of a lower case 's' wasn't the only thing set to change in the site's second coming. 

Building on MySpace's original success of being one of the first online music streaming services and artist communities, the new Myspace taps into this and is all about the music, man. It's been redesigned, borrowing aesthetic elements from Tumblr, to facilitate music discovery and provide analytical data to artist's about those who listen to their music.

Yesterday Myspace officially relaunched to the public with a few new noticeable features including an iOS app that has a GIF maker, and a user-generated radio station, MyRadio.

While MySpace was once the height of cool (don't worry, everyone was a weiner in 2004), a mass migration to Facebook made it a cringeworthy corner of cyberspace. RIP Tila Tequila. In the hopes of appealing to a mid-20's, creative industry-type audience, Myspace has invested $20 million in an ad campaign. Longtime Vice contributor and New York icon Ryan McGinley is an unlikely director for the TVC, which features an even more unlikely cast made up of musicians including Pharrell, Odd Future's Lucas Vercetti, Mac Miller, Schoolboy Q, RiFF RAFF, Sky Ferreira, DIIV, Ciara, Iggy Azalea, Charli XCX, along with Erin Wasson, and Into The Gloss' Emily Weiss.

Although it includes all the hallmarks of 'youth culture' — rock and roll horns, skateboarding, smashing guitars, making out — it could kind of be an ad for anything.

With Facebook's general fuckedness, it will be interesting to see if those mid-20's, creative industry-types do end up moving to Myspace (as an hilarious aside, Myspace is actually on Facebook).

Ingrid Kesa

Latest


Oyster Playlist: Broods' 90s Friday

Celebrating today's release of 'Evergreen'.


Exclusive: Di$count TRA$H Collection SS14/15

Plus, watch their off-schedule MBFWA show film!


Computers Can Guess Your Emotions Now

Mashing the keyboard harder won't help.


Tumblr To ID Your Clothing Labels In Posts

That's not very soft ghetto, pale gothic of you Tumblr.


The Knife Are Breaking Up

It's all over after their November tour of Europe.


Watch The Weeknd's 'Often' Video (NSFW)

Girl, he does this often.


Meet The Model: Veroniek @ IMG

Love big cats, Cannes and Katy Perry.


Oyster Playlist: Levi's Presents Yo Grito's 3rd Birthday

Clips to get you fired up for the dance floor!


The Newest Human Barbie Is Only 16

Has never heard of that Breatharian, Racist Alien Barbie.


These Selfie Tees Will Look Good In Your Selfies

$166 worth of 'likes'. No judgement.


See The War On Drugs 'Under The Pressure' Video

Defs one of the best albums of 2014.


Watch These Fish Play Street Fighter

A.G Aquarius just got K.O'd by Robert the Bruce.


Snapchat Is Getting Ads & News

This spring, Snapchat gets real.


A-Trak Really Doesn't Like Taylor Swift's Video Either

But he's now an Odd Future member called Flan Emoji.


Watch Blood Orange's Dev Hynes Discuss Violence In Ferguson

Following his assault by security guards at Lollapalooza.


Watch Tavi Gevinson On Jimmy Fallon

Talking graduation, Green Day and NYC.


See Lover's SS14/15 Collection 'Zodiac'

The virgin and the warrior.


Watch HAIM's Ricki Lake Homage 'My Song 5' Feat. A$AP Ferg

Also feat. Vanessa Bayer, Ezra Koenig, Ke$ha, Grimes, Big Sean.


Gallery: Nom*D @ Marr Factory 2014

Showing the noobs how it's done.


Missing Model Ataui Deng Has Been Found

After missing for two weeks.


Earl Sweatshirt: Taylor Swift Perpetuates Black Stereotypes

The rapper says her new video is "inherently offensive and ultimately harmful."


Kanye West & Paul McCartney Might Be Recording An Album

Including a song that may be called 'Piss On My Grave'.


Interview & Shoot: King Avriel

Talking books, lyrics and meaning with the King.


Firekites' Guide To The Internet

The band take us through the WWW.


The One: Escentric Molecules

Pheromones care of Escentric 01.


See RES Denim's S14 Campaign

PLUS win some free-free-freebies.