Oct 01, 2011 12:00AM

Scott Schuman Makes Lots of Money and Hates Girls

"She's just a kid, so she can talk about art and stuff only in an abstract way."

Yesterday, a website called The Talks published an interview with Scott Schuman, also known as The Sartorialist, an established street-style blogger. The interviewer begins by asking Schuman about his thoughts on Tavi Gevinson, the ever-positive 15-year-old blogger who has recently started her own online magazine. On the topic of Tavi, Schuman (proud father of two daughters, no less) has this to say:

"Well I don't think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it's done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it's great that Tavi can create a blog and write for other people that are like-minded - probably other kids around her age - but I don't know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She's just a kid, so she can talk about art and stuff only in an abstract way."

In other words, he is suggesting that Tavi's success has been masterminded by the Evil Print Media to show that blogging is, essentially, a joke. But isn't Schuman himself a blogger? Whose success is due, in part, to other bloggers? He also complains that people like Tavi "steal pictures from other people" in order to have imagery on his blog. Welcome to the Internet! Oh, and have you heard of Bill Cunningham?

There are so many excellent quotes in the article that it's hard to choose which ones to pick out. Here's a good one, on the topic of whether Schuman reads any other Fashion Blogs:

"No not really. The only one I look at is my girlfriend Garance Dore. To me she is the game-changer right now. She is a great writer, she does video, illustration, and photography. I look at her and I get jealous because she is so artistic in so many different ways - she does great illustrations, heart-felt writing, beautiful photography, and inspiring videos. She is funny, consistent, and her point of view on fashion is great. So that is the only blog that I look at on a consistent basis."

Cute! I love the smell of nepotism in the morning. Then he talks about how much money he makes from his Blog:

"American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million. The key for me, and for Garance also, is like any good business: diversity. I make money from shooting campaigns and editorials, from prints, the rerelease of my photos in different magazines, and from doing personal appearances. I make money from a bunch of different places ... My audience is so much larger than everybody else's that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."

So, I guess what we really get out of this is that Scott Schuman is an all-round great guy, who sleeps on a bed made of the money that he makes from doing little-to-no work, only waking to complain about other people doing the same thing.

Maybe I'm just upset because he's made me concerned about the future of the print industry:

Have magazines lost their integrity because of the power advertisers have?
I think everyone knows not to believe in magazines anymore, they know that magazines are just page after page of advertisers.

What do you mean?
Magazines are driven by fear: they have to keep these advertisers and do these things for them. But now blogs have grown so big that I get emails like that all the time. But we know, Garance and I, that the thing for us is the level of integrity so we just don't do it.

He's right, though, a magazine is a terrifying place to work. Hey Scott! I really liked your Levi's post!

thesartorialist.com
the-talks.com

Latest


Andreja Pejic Did A Reddit AMA

Read the highlights.


Burberry Prorsum SS15 Show Notes @ LFW

Spring time, ring a ding a ding time!


Lena Dunham & Bill Cosby Share Words To Live By

And other things we learnt from her Proust Questionaire.


Grimes Drops Amazing 'Bedtime Mix' On BBC Radio 1

Feat. Aphex Twin, Patsy Cline, Portishead and more.


Frank Ocean Gets New Management

Signs with Calvin Harris and Deadmau5 group.


Snoop Dogg Tweets, Instagrams Homophobic Slur

Then deletes it less than an hour later.


Oyster Playlist: Nicky Night Time

A celebration of cut and paste.


Holly Childs Is Your New Favourite Young Oz Writer [Interview]

We talk to the Melbourne-based writer, editor, internet artist and curator for Oyster #105.


Australian Artist Jonathan Zawada Tattoos Billionaires [Interview]

We talk rainbows, sportswear and Aussies in LA in Oyster #105.


News Flash: Everyone Is Single

For the first time ever, singles are the majority.


Beyonce MIGHT Be Pregnant Again

Jay's words guys...Jay's words.


Amy Winehouse's Statue Is Staring At You

Look into the eyes, the eyes, the eyes.


Video Emerges Of Kanye West's Wheelchair Gaff

"Oh.... they ARE in a wheelchair?? Right LET'S DO THIS."


Copycat: Shop The Best Looks In Australian Film

You won't look terrible, Muriel.


Local Legends: 'Film Fatales' Is Your New Favourite Zine [Interview]

The new issue features Tavi's college application essay. WAT.


Win — Hansen & Gretel Wardrobe!

Everything in this shoot could be yours.


LFW Diary: Day #1 & #2 Feat. Nasir Mazhar, Sibling & More

Getting up close and personal with SS15 in London town.


'XS' Shot by FEELTHEFUTURE In Oyster #105

From our 20th Anniversary 'Down Under' issue!


Indigenous Icon Bart Willoughby's Got Something To Say [Interview]

Talking to the award-winning musician for Oyster #105.


Kate Moss Stars In Gucci's 'The Jackie' Film

Chased by paps, just like in real life.


Marc Jacobs Gets Dystopian For Spring 15

Beats by Dre headphones, military looks and suburbia.


Betsey Johnson Wins Argument For Marriage Equality @ NYFW

With a queer pastel princess party.


Jimmy Kimmel Successfully Trolls Fashion Week Again

In a game of never have I ever NOT known everything about fashion.


Exclusive: POMS 'Flora' Resort 14 Lookbook

Push the little daisies and make 'em come up.


Moodboards: Celeste Tesoriero Spring 14

Jewellery for broken hearts.