Oct 01, 2011 12:00AM

Scott Schuman Makes Lots of Money and Hates Girls

"She's just a kid, so she can talk about art and stuff only in an abstract way."

Yesterday, a website called The Talks published an interview with Scott Schuman, also known as The Sartorialist, an established street-style blogger. The interviewer begins by asking Schuman about his thoughts on Tavi Gevinson, the ever-positive 15-year-old blogger who has recently started her own online magazine. On the topic of Tavi, Schuman (proud father of two daughters, no less) has this to say:

"Well I don't think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it's done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it's great that Tavi can create a blog and write for other people that are like-minded - probably other kids around her age - but I don't know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She's just a kid, so she can talk about art and stuff only in an abstract way."

In other words, he is suggesting that Tavi's success has been masterminded by the Evil Print Media to show that blogging is, essentially, a joke. But isn't Schuman himself a blogger? Whose success is due, in part, to other bloggers? He also complains that people like Tavi "steal pictures from other people" in order to have imagery on his blog. Welcome to the Internet! Oh, and have you heard of Bill Cunningham?

There are so many excellent quotes in the article that it's hard to choose which ones to pick out. Here's a good one, on the topic of whether Schuman reads any other Fashion Blogs:

"No not really. The only one I look at is my girlfriend Garance Dore. To me she is the game-changer right now. She is a great writer, she does video, illustration, and photography. I look at her and I get jealous because she is so artistic in so many different ways - she does great illustrations, heart-felt writing, beautiful photography, and inspiring videos. She is funny, consistent, and her point of view on fashion is great. So that is the only blog that I look at on a consistent basis."

Cute! I love the smell of nepotism in the morning. Then he talks about how much money he makes from his Blog:

"American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million. The key for me, and for Garance also, is like any good business: diversity. I make money from shooting campaigns and editorials, from prints, the rerelease of my photos in different magazines, and from doing personal appearances. I make money from a bunch of different places ... My audience is so much larger than everybody else's that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."

So, I guess what we really get out of this is that Scott Schuman is an all-round great guy, who sleeps on a bed made of the money that he makes from doing little-to-no work, only waking to complain about other people doing the same thing.

Maybe I'm just upset because he's made me concerned about the future of the print industry:

Have magazines lost their integrity because of the power advertisers have?
I think everyone knows not to believe in magazines anymore, they know that magazines are just page after page of advertisers.

What do you mean?
Magazines are driven by fear: they have to keep these advertisers and do these things for them. But now blogs have grown so big that I get emails like that all the time. But we know, Garance and I, that the thing for us is the level of integrity so we just don't do it.

He's right, though, a magazine is a terrifying place to work. Hey Scott! I really liked your Levi's post!

thesartorialist.com
the-talks.com

Latest


Sydney Film Festival Review: 'Beauty'

The Cannes Queer Palm Award winner is moving, disturbing and, yes, beautiful.


Instagram Sunglasses

Filter your life, not just your photos, with this German designer's ingenious concept.


Win a Pair of Karen Walker's 'Bunny' Sunglasses!

To celebrate the traveling eyewear Candy Bar.


A Retrospective of Yves Saint Laurent Advertising

The iconic French fashion house changes its name to Saint Laurent; we look back at their advertising over the years.


M.I.A. Remixes 'Bad Girls' With Azealia Banks, Missy Elliot & Rye Rye

They'll be released on USB necklaces shaped like BMW keys; listen to the first remix here!


LN-CC SS12 Film & AW12 Highlights

Lush landscapes and the latest LN-CC Lookbook!


Justin Bieber Has Really Cool Customised Adidas Sneakers

Don't believe us? They are gold and they have Jeremy Scott wings.


Watch: Daphne Groeneveld for Dior Addict

Inspired by Brigitte Bardot (and kittens!).


Oyster #99: Marisa Berenson on Elsa Schiaparelli

"She was more than just a designer."


Moschino Resort 2013 Lookbook

Acid brights, florals, ruffles and jewels.


Oyster Mix: Player Haters Ball Destiny's Child Edition

A playlist to get you jumpin' jumpin'.


Jean-Paul Goude Shoots Kenzo's FW12 Campaign

Grace Jones' baby daddy is back.


Oyster #99: Lip Service

Everything you need to know about lips, from primer and liner to the perfect vermillion lipstick.


London Men's SS13 Fashion Week Review: Meadham Kirchhoff

A 'derelicte' fashion presentation of swag drag.


Net-A-Porter End of Season Sale

Up to 50% off Wang, Acne, Chloé, Stella, Proenza and more!


Parklife 2012 Playlist

Featruing The Presets, Justice, Robyn, Chairlift, Passion Pit and more.


Australians in New York Fashion Foundation Fundraiser

Karlie Kloss, Ajak Deng, Hamish Bowles and more.


Watch: Snoop Dogg's 'Executive Branch'

Part music video/part cigar advertisement.


Oyster #99: June Newton

"He never ceased to surprise me." — June on her husband, Helmut.


Watch: Jimmy Kimmel Use Fake Lie Detector on 7-Year-Old

With hilarious and adorable results.


Behind-The-Scenes with Mark Vassallo in Croatia for Our 100th Issue

The preparation for our 100th issue is underway — here's a behind-the-scenes sneak peek.


Oyster #99: Julie Verhoeven x Something Else Personality Test

"I don't mind a warm and fuzzy ending."


Oyster #99: Tavi Gevinson x Petra Collins

The founders of Rookie Mag and The Ardorous contribute to our All Woman issue.


Interview: Nguzunguzu

We speak with the LA DJs (who did Kenzo's NYFW show music) ahead of their 'Warm Pulse' EP release.


Chloé Resort 2013 Lookbook

Crispy whites and fresh country air.


'Rage' Memories with Goodgod's Jimmy Sing

He recalls the music he was accidentally exposed to (and now loves).


Zimmermann SS12/13 'Flipside' Lookbook

Florals, paint-splatters, bomber jackets and snakeskin.


Lady Gaga Tweets First Official Photo of Fragrance, 'Fame'

The ingredients actually include TEARS.


Perspex Profanity Jewellery by The Coquette

Now you can finally wear earrings that say 'honey cunt'.


Dion Lee Resort 2013 Lookbook

A collection that more than makes up for his absence at Fashion Week this year.


Watch: 'Liquorice' by Azealia Banks

The first video from '1991', styled by Nicola Formichetti and directed by Rankin.


Harvest Festival Playlist

The line-up has been announced, so naturally we went straight to YouTube.


The Olsens Turn 26; We Celebrate via a Gallery of Photos of Them with Celebrities

Featuring Karl Lagerfeld, Kanye, Alexa Chung, Snoop Dogg, Lindsay Lohan, Latoya Jackson and more.