Oct 01, 2011 12:00AM

Scott Schuman Makes Lots of Money and Hates Girls

"She's just a kid, so she can talk about art and stuff only in an abstract way."

Yesterday, a website called The Talks published an interview with Scott Schuman, also known as The Sartorialist, an established street-style blogger. The interviewer begins by asking Schuman about his thoughts on Tavi Gevinson, the ever-positive 15-year-old blogger who has recently started her own online magazine. On the topic of Tavi, Schuman (proud father of two daughters, no less) has this to say:

"Well I don't think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it's done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it's great that Tavi can create a blog and write for other people that are like-minded - probably other kids around her age - but I don't know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She's just a kid, so she can talk about art and stuff only in an abstract way."

In other words, he is suggesting that Tavi's success has been masterminded by the Evil Print Media to show that blogging is, essentially, a joke. But isn't Schuman himself a blogger? Whose success is due, in part, to other bloggers? He also complains that people like Tavi "steal pictures from other people" in order to have imagery on his blog. Welcome to the Internet! Oh, and have you heard of Bill Cunningham?

There are so many excellent quotes in the article that it's hard to choose which ones to pick out. Here's a good one, on the topic of whether Schuman reads any other Fashion Blogs:

"No not really. The only one I look at is my girlfriend Garance Dore. To me she is the game-changer right now. She is a great writer, she does video, illustration, and photography. I look at her and I get jealous because she is so artistic in so many different ways - she does great illustrations, heart-felt writing, beautiful photography, and inspiring videos. She is funny, consistent, and her point of view on fashion is great. So that is the only blog that I look at on a consistent basis."

Cute! I love the smell of nepotism in the morning. Then he talks about how much money he makes from his Blog:

"American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million. The key for me, and for Garance also, is like any good business: diversity. I make money from shooting campaigns and editorials, from prints, the rerelease of my photos in different magazines, and from doing personal appearances. I make money from a bunch of different places ... My audience is so much larger than everybody else's that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."

So, I guess what we really get out of this is that Scott Schuman is an all-round great guy, who sleeps on a bed made of the money that he makes from doing little-to-no work, only waking to complain about other people doing the same thing.

Maybe I'm just upset because he's made me concerned about the future of the print industry:

Have magazines lost their integrity because of the power advertisers have?
I think everyone knows not to believe in magazines anymore, they know that magazines are just page after page of advertisers.

What do you mean?
Magazines are driven by fear: they have to keep these advertisers and do these things for them. But now blogs have grown so big that I get emails like that all the time. But we know, Garance and I, that the thing for us is the level of integrity so we just don't do it.

He's right, though, a magazine is a terrifying place to work. Hey Scott! I really liked your Levi's post!

thesartorialist.com
the-talks.com

Latest


Yimmy Yayo x Alice McCall

Alice McCall's MBFWA 2012 show, styled by Meg Gray.


Yimmy Yayo x Ellery: Part 2

Metallics and killer shoes galore.


MARKY VS MBFWA: 2 May, 2012

Marky goes out with a bang at Ellery.


Yimmy Yayo x Ellery: Part 1

Nail jewellery, seating politics, and flowers.


Exclusive: Emma Mulholland SS12/13

2.5 mins of whoop ass.


MBFWA Street Style x Ryan Kenny #2

Backwards caps and the best pair of jeans you've ever seen.


Ellery: MBFWA Interview and Gallery

Fresh-faced models and little bear ears!


A Week with Rachel Rutt

Ryan Kenny spends a week with Rachel at MBFWA 2012.


Oyster #98: Justice

"It's a hard question!"


Australian Fashion: 1980s

The way we were...


Hello Kitty Airplanes

Don’t believe us? Take a tour.


Behind the Scenes: Mr Porter x Yimmy Yayo

Watch our short film based on Oyster's collabration with Mr Porter and Yimmy Yayo.


Oyster #98: Tim Blanks

"I don't think I went to bed on a Saturday night for a whole decade."


Yimmy Yayo x Michael Lo Sordo

Backstage Polaroids from the designer's show


Lana Del Rey Splendour Sideshows Announced

Tickets on sale this Friday!


Yimmy Yayo x Magdalena Velevska

A gallery from the designer's show at the Maritime Museum.


MBFWA Street Style x Ryan Kenny

Fashion Toast, creepers, a Coke can, a model off-duty and Romance Was Born.


Raf Simons x Fred Perry

They've done it before and they're doing it again for SS12/13.


MARKY VS MBFWA: 1 May, 2012

Take a sneak peek at brand new Ellery.


Yimmy Yayo x Zimmermann

Backstage at MBFWA 2012.


Yimmy Yayo x Camilla

Backstage at MBFWA 2012.


Facebook to unveil a 'life-saving' tool

Hope we "like" what we see.


Watch: Andrej Pejic for 'Inside the Models Studio'

On favourite foods, designers, and threesomes with Jean Paul Gaultier.


Ginger & Smart: MBFWA Review and Gallery

The label celebrates their 10th Anniversary at MBFWA.


Social Snaps: Ksubi After Party

The Kings of Good Times open their doors to the Fashion Week masses.


M.I.A. Previews New Song 'Come Walk With Me'

Uploads ridiculously good dance video.


Zimmermann: MBFWA Review and Gallery

Patchwork floral, fine fishnet mesh, paint-splattered silk.


Yimmy Yayo x Manning Cartel

Refined florals at the day's closing show.


Elin Kling MBFWA Interview

The Swedish blogger is in Australia to launch her label, we visited her at her pimped-out hotel.


Yimmy Yayo x Ksubi

Backstage at MBFWA 2012.


MBFWA Review: Ksubi

Double denim is for pussies, Ksubi goes triple and beyond.


"You look creepy."

Susie Bubble, Blurry Plunkett, hotpants and a sleeping child.


Mr Porter + Oyster Special Offer

Free shipping on all orders to Australia til May 6!


Gary Bigeni: MBFWA Review and Gallery

Geometric prints, zig-zag knits, matching tonal florals and leather.


Courtney Love's Art Exhibition

'Suicide Fuck Bombers' is just what it sounds like.


Kirrily Johnston: MBFWA Review and Gallery

Kirrily's 2012 Fashion Week show included bright colours and nuns.


MBFWA Review: Gary Bigeni

Geometric prints, zig-zag knits, matching tonal florals and leather.


Not Going to Splendour? Thank God for Sideshows!

Plus you get to sleep in your own bed!