Oct 01, 2011 12:00AM

Scott Schuman Makes Lots of Money and Hates Girls

"She's just a kid, so she can talk about art and stuff only in an abstract way."

Yesterday, a website called The Talks published an interview with Scott Schuman, also known as The Sartorialist, an established street-style blogger. The interviewer begins by asking Schuman about his thoughts on Tavi Gevinson, the ever-positive 15-year-old blogger who has recently started her own online magazine. On the topic of Tavi, Schuman (proud father of two daughters, no less) has this to say:

"Well I don't think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it's done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it's great that Tavi can create a blog and write for other people that are like-minded - probably other kids around her age - but I don't know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She's just a kid, so she can talk about art and stuff only in an abstract way."

In other words, he is suggesting that Tavi's success has been masterminded by the Evil Print Media to show that blogging is, essentially, a joke. But isn't Schuman himself a blogger? Whose success is due, in part, to other bloggers? He also complains that people like Tavi "steal pictures from other people" in order to have imagery on his blog. Welcome to the Internet! Oh, and have you heard of Bill Cunningham?

There are so many excellent quotes in the article that it's hard to choose which ones to pick out. Here's a good one, on the topic of whether Schuman reads any other Fashion Blogs:

"No not really. The only one I look at is my girlfriend Garance Dore. To me she is the game-changer right now. She is a great writer, she does video, illustration, and photography. I look at her and I get jealous because she is so artistic in so many different ways - she does great illustrations, heart-felt writing, beautiful photography, and inspiring videos. She is funny, consistent, and her point of view on fashion is great. So that is the only blog that I look at on a consistent basis."

Cute! I love the smell of nepotism in the morning. Then he talks about how much money he makes from his Blog:

"American Apparel bought advertising for the whole year and then I just got an email yesterday that Net-A-Porter.com is going to buy advertisements for the rest of the year (2010) as well. So those two ads alone are a good fraction of a million dollars: more than a quarter million and less than a half a million. The key for me, and for Garance also, is like any good business: diversity. I make money from shooting campaigns and editorials, from prints, the rerelease of my photos in different magazines, and from doing personal appearances. I make money from a bunch of different places ... My audience is so much larger than everybody else's that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget. That comes from having a good size audience."

So, I guess what we really get out of this is that Scott Schuman is an all-round great guy, who sleeps on a bed made of the money that he makes from doing little-to-no work, only waking to complain about other people doing the same thing.

Maybe I'm just upset because he's made me concerned about the future of the print industry:

Have magazines lost their integrity because of the power advertisers have?
I think everyone knows not to believe in magazines anymore, they know that magazines are just page after page of advertisers.

What do you mean?
Magazines are driven by fear: they have to keep these advertisers and do these things for them. But now blogs have grown so big that I get emails like that all the time. But we know, Garance and I, that the thing for us is the level of integrity so we just don't do it.

He's right, though, a magazine is a terrifying place to work. Hey Scott! I really liked your Levi's post!

thesartorialist.com
the-talks.com

Latest


Watch: Kanye West Talks About Creativity At Cannes Lion

And also Steve Jobs, Instagram and how the internet is "fucking ugly".


Oyster Journal: Nasty Gal x Rene Vaile

From where you'd rather be.


Listen Out Lineup Drops

Flume and Chet Faker confirm they are totes BFFL's.


'Game Of Thrones' Season Finale Sets Piracy Records

A Lannister always pays their debts; Internet users don't.


Live Stream: Burberry Prorsum SS15

From London Men's Fashion Week to your lappie.


Gallery: Fashion East @ London Mens Fashion Week

Marques Almeida, Edward Crutchley, Alan Crocetti, Shaun Samson & Martine Rose.


Kendall And Kylie Jenner Rep Australian Designers On Stage At MMCAs

Plus, Lorde's lamp-lit performance spawns Twitter parody.


London Collections: Men — Day #2

Alexander McQueen, James Long and Moschino reviews!


Emoji Just Got Updated To Include 250 More Emojis

*Tiny fist pump hand, wink with tongue out, panda.*


Oyster Fashion: TASTY

Zing! Snap! Pow! Shot by Rene Vaile.


Exclusive: PER—TIM 'United' Collection

A street-cast lookbook with its own NO ZHU soundtrack.


Terry Richardson Is "Okay With Myself About Everything"

In his much-discussed New York Magazine cover story.


London Collections: Men — Day #1

Oyster goes to Astrid Andersen, Topman, Richard Nicoll and more.


Watch: Kanye West @ Bonnaroo

Calls out Pearl Jam and the press. Plus, Dave Chapelle on first meeting Yeezy.


Meet The Model: Amberley Colby

Shot by Harriet Were.


Exclusive: 2 By Lyn & Tony's SS14 'Vortex' Collection

Brutal, beautiful landscapes made wearable.


The Film That Changed My Life: Frank’s Lenny Abrahamson

Plus WIN double passes to see the film!


Why Fucking Awesome Is Fucking Awesome

Gavriel Maynard is 'on board' with their new website.


Exclusive: Unif.M AW14 Campaign

Hollywood prep meets Witches of Eastwick.


Watch: Ryan McGinley's Parsons Commencement Speech

Gives great advice to young photographers.


See Opening Ceremony's Resort 15 Collection

Inspired by an imaginary tropical island.


Design Your Own Custom Prada Heels

Customised rainbow shoes for all!


The Film That Changed My Life: Frédéric Tcheng

Director of Dior and I geeks out over French film, 'Last Year at Marienbad'.


Collection Survey: Vanishing Elephant SS14

Larry David meets dolphins.