Oct 15, 2012 9:25AM

See Brad Pitt's Chanel Campaign

In which he peers directly into your soul.

Brad Pitt is the first of his gender in the history of Chanel N°5 to represent the fragrance. First announced in May, the unprecedented but not unlikely pairing has had us all in a tether, and speculation last week suggested that the video campaign might have seen Brad engaging in direct conversation with a bottle of the perfume. The reality sees him talking directly to camera about very important existential truths and maybe trying to hypnotise you (staring directly into your soul).

In a statement made via Chanel, Brad attributes the success of the fragrance to it being "elegantly simple and complex at the same time." And that is exactly what this video campaign, shot by Steven Klein (who also shot a dreadlocked Brad for Interview Magazine), is — elegantly simple and complex at the same time.

Emily Royal

Latest


Keymoji Translates Your Texts Into Emojis

Using crowdsourced emoji combinations.


Did You Notice What Meadham Kirchhoff Used As Earrings This LFW?

PLUS, our fashion editor's top picks of the week!


Watch Oyster x Camper Part #2

And see our stomping, sneaker-inspired beach shoot.


Gucci SS15 Show Notes @ MFW

That 70s Gucci.


Backstage: Fashion East @ LFW

Featuring the SS15 collections of Ed Marler, Louise Alsop & Helen Lawrence.


Submit Your Banal Detrius To Nick Cave's Online Musuem

Random ephemera that kind of means something to you, wanted.


The Average Tumblr User Makes $80K Per Year

Money rules everything around them.


Facebook To Meet With LGBT Community Over 'Real Name' Rules

After forcing people to use their legal names on profiles.


LFW Diary: Day #4 & #5 Feat. Ryan Lo, Fashion East & More

Plus backstage images from Ryan Lo’s tropical paradise.


Watch The Bell Knox Documentary Series

The Duke adult film star on being outed and #pornstarproblems.


Ashish Repped Kim & Kanye @ LFW

As well as One Direction, Miley Cyrus and amyl.


Andreja Pejic Did A Reddit AMA

Read the highlights.


Burberry Prorsum SS15 Show Notes @ LFW

Spring time, ring a ding a ding time!


Lena Dunham & Bill Cosby Share Words To Live By

And other things we learnt from her Proust Questionaire.


Grimes Drops Amazing 'Bedtime Mix' On BBC Radio 1

Feat. Aphex Twin, Patsy Cline, Portishead and more.


Frank Ocean Gets New Management

Signs with Calvin Harris and Deadmau5 group.