May 10, 2012 5:50PM

Life In Film x Yimmy Yayo for Burberry

We speak with the UK band about continental breakfasts, Stevie Nicks, and listening to one album for the rest of eternity.

We mentioned a little while back that UK band Life In Film had been selected by Burberry Chief Creative Officer, Christopher Bailey, to front the brand's SS12 Aviators campaign. The four boys — singer Sam, guitarist Ed, bassist Dominic and drummer Mickey — recorded a music video especially for the campaign, which you can see below. The bands from the eyewear campaign have been playing at special Burberry events around the world (we were there to see Marika Hackman in NYC), and last week Life In Film were flown to Australia to play at the Burberry store in Sydney. I met with them at a very noisy CBD cafe before Yimmy Yayo took some pictures.

Ariane Halls: What’s been the best thing about being a part of the Burberry Aviator campaign?
Mickey: This trip, definitely, I’d say. Coming over here and like…seeing Sydney… we’ve never seen it before. It’s been really nice.

Have you all been overseas much before?
Ed: Not really. Not this far…
Mickey: Furthest I’ve ever been.
Dominic: Yeah, furthest we’ve been. Been in Europe, but…

Apparently 80% of English people never go within 20 miles of where they were born. Or something.
Ed: Really? [Laughs] I don’t believe that for a second. I think that’s an Australian myth!

So, are you all wearing your Aviators?
Dominic: Yes, so we aren’t squinting. That’s a good thing about the glasses.
Sam: So we can come to Australia without squinting.

[A waitress comes to collect everyone’s drink orders.]
Mickey: Was that your next question — “What do you guys like to drink?” [Laughs]

Yeah, what do you guys like to drink? Tea?
Ed: [Laughs] “What’s your favorite type of juice?”

What is your favorite type of juice?
Ed: Good question, come back to me.
Mickey: Can I answer that? Elderflower.
Sam: I like Tropicana Ruby Breakfast. It’s got grapefruit and then blood orange… It’s, like, sweet and sharp … It goes well with a continental breakfast.
Mickey: And if your next question is “Does Sam like a continental breakfast?” the answer is a definite “Yes!”

Would agree that a continental breakfast isn’t real breakfast?
Dominic: No, it’s everything; everything.
[Rest of band] No, no, no.
Mickey: It’s just like cereal, cheese, pastries…
Ed: Cheese, ham…
Dominic: I thought we had a continental today?
Sam: No, we had a full breakfast!

You know you’ve made it when you get the full breakfast.
Dominic: We had the $30 special.
Sam: We had the full breakfast, and then they went back, and went to the continental stand.
Dominic: But they had everything!
Sam: They had the salmon from that, the ham…

So, we’ve established that the full breakfast is better. OK, if you could each only listen to one album for the rest of your life what would it be?
Dominic: Hatful of Hollow by The Smiths.
Sam: Could we listen to each other’s?
Ed: No.
Sam: Uh, that’s a good one, I don’t know.
Ed: Probably David Bowie… Ziggy Stardust.
Sam: I’d say Van Morrison.
Mickey: Lust For Life, Iggy Pop.

If you could be in any band, which band would it be?
Dominic: This one.

A band that’s not this one!
Sam: The Walkmen.

Mickey: Do they have to be dead, or alive?

First we can do an alive one.
Mickey: I’ll get the piss taken out of me, but probably Belle and Sebastian. I’d like that.

Who would be the girl?
Mickey: I’d be the girl… Yeah, I’d be the girl.
Dominic: I’d be in Fleetwood Mac.
Sam: They gotta be alive! They have to still be going.

No, it’s OK… Are you Lindsey Buckingham?
Dominic: No, I’d be the guy who goes out with Stevie Nicks — but at the time, not now.
Mickey: I’d probably still say yes to Stevie.
Sam: If it was ‘dead’, I’d say the Ramones, probably. I just think it would be sick to play 15 of the same songs in a row. [Laughs] We’re not far off of that.
Ed: [Laughs] We’re working on it!

How have your wardrobes changed since you started working with Burberry?
Dominic: They fit better.
Sam: I’ve had to extend mine.
Dominic: I’ve had to throw loads of clothes away.

If you guys weren’t in the band, what do you think you would be doing?
Mickey: Crying [laughs].
Ed: I’d probably be working at my Dad’s — he’s an architect; I’d probably be an architect.
Sam: Probably working at some [unintelligible] shop or something…

A shampoo shop?
Sam: A chapeau shop, is it? It’s from Spinal Tap. Do you know what it is?

Oh yes, it’s a hat shop.
Sam: Is it? [Laughs] Wow. [Quotes from movie] “Do you like this one, Sir?” No, I’d probably be a movie star, or something [everyone laughs].

Aim high. Five years ago did you think that you would be here?
Dominic: Yeah.

Yep?
Dominic: Not here. Here, here.
Mickey: I kind of thought that we would be here three years ago [laughs], but if it’s taken this long, so be it.
Sam: Yeah, on the plane over here I was thinking, “This is mad!” It was pretty out of the blue when we were told that we were going to Sydney, and then a few weeks later we were on the plane. It’s pretty surreal.

What are you guys up to for the rest of the year? What’s next?
Dominic: We are going to start releasing some material, like an EP and singles… and tour.
Sam: The EP is coming out in June. It’s going to be called Needles and Pins and it’s going to have five tracks on it. It’s going to have ‘Carla’ on it, which is the tune we did for Burberry. So, we’re excited for when that comes out. It should give a bit more of the story of what we are all about, I guess.

Black-and-white photography by Yimmy Yayo.
Colour photography courtesy of Burberry.

Ariane Halls


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