There goes the rest of your day.
If you love shopping almost as much as you love real time games, today’s your lucky day. Online store Svpply have created an experimental new API with its own game at tugofstore.com. Svpply gave the project reigns to digital studio OKFocus, the guys behind Find the Pixel (don't click on that link unless you want to waste away the rest of your afternoon) and Lemme Tweet That For You, who came back with a “real-time game where coolness is decided democratically”.
The rules are pretty simple. You register your name, which is then represented by a ‘thumbs up’ or a ‘thumbs down’, depending on whether you roll your mouse to the left or the right of the rad products that roll across the screen. The products are then immediately named crap or cool, depending on the opinion of the masses. F.Y.I, the coolest stores so far are Amazon, Etsy and ASOS (who just announced they're selling Nail Rock wraps in collaboration with MBFWA), and the crappest are End Clothing, Urban Outfitters and Oi Polloi. Some of Svpply’s new API features also include 3000 new products a day and 70,000 stores in total.
Be prepared to get a bit of gamer’s rage when other players on Tug of Store decide that something you love is well crap. Be patient, 'cause as the game states, “It’s only 100 clicks to victory!” *
*May or may not be an actual victory.