Feb 24, 2012 12:00AM

Social Snaps: McQueens Denim Launch

Did you go to the launch party in Sydney last night?

Last night, Darlinghurst's District 01 housed the launch party for new label McQueens Denim. Basing its ethos on Hollywood anti-hero Steve McQueen – famous for his utterance "I live for myself and I answer to nobody" – the new label celebrated its beginnings in true debaucherous style. In a dress code of denim and leather, the guests entered the pop up space via a staircase lined with cocktails, like the 'McQueen, 'a potent mix of Finlandia Vodka, ginger beer and fresh lime.

Photography: Kayla Perkins

www.mcqueendenim.com