May 10, 2010 12:00AM

sweet scents

DKNY have avoided the usual suspects for their new Delicious Candy Apple perfume campaign, favouring animated apples over gorgeous models. Diabetics beware: this whimsical new commercial is so darn cute that it may induce a sugar high. The saccharine stop-motion video begins with three green apples in a candy store and 8 their cross over to candy-apple status via lollipop windmills and toffee baths. And if the bright colours don't cheer you up, the chirpy whistle song will. The campaign is aimed at promoting the new DKNY Delicious Candy Apple perfume (which comes in three limited edition flavours: Sweet Caramel, Ripe Raspberry and Juicy Berry), but the music that accompanies it may become the official sweet tooth anthem instead. Words by Susannah Singh.

Oystermag

Latest


Des'ree's 'Life' Yields 5 Hidden Haikus

Discover the meaning of 'Life'.


Attn Shoppers: Apple Pay Launche$ Next Monday

In the US. If you have an iPhone 6.


Here's A Definitive List Of What's 'Cool' According To Teenagers

#squats, vaping, Sketchers. Via Reddit, duh.


Tkay Maidza's LOL Imaginary Online Dating Profile

Plus listen to her new track 'Switch Lanes'.


Dark Glass — Boys In The Kimberley [Gallery]

Shot by Douglas Lance Gibson.


Artist Turns Rap Lyrics Into 3D-Printed Grillz

Poverty vs. wealth rendered in gold.


Watch Kanye West Riff On Perfection & Genius In New Short Film

"Michelangelo is Michelangelo. And I am Kanye West."


Bossed Up: Models As Bad Ass Female Musicians ♀

Photographer Natalia Parsonson pays tribute to the Goddesses of pop, rock and soul.


Travel Interview: Morepork's Tasmanian Adventure

In conversation with the Adventure Handbook's Luke Byrne.


Karen Walker Eyewear's Retrospective Collection

Celebrating the label's tenth birthday.


Cara Delevingne Supports National Coming Out Day

"Doesn't matter who you are or what you believe in, we are one!"


Swarm Of Teenagers Vandalise A Brooklyn Store

Maybe racially motivated. Probably bored.


Topless Models Used To Promote 'Women In Sport' Event

Get it together, sport culture. No wonder we avoid you.


Snoop Dogg's Iggy Azalea Diss Marathon Continues

"I didn't make this sh*t, I just post, smoke and chill."


Di$count Univer$e Are The Punks Australia's Been Waiting For

From our 20th Anniversary 'Down Under' issue!


Tavi Workshopped Emma Watson's UN Speech

Although, not very well because busy.


See The Sugar Mountain 2015 Line Up

*Books a ticket to Melbourne*