It's a sure case of Sydney McCall-ing for homegrown stylist-turned-designer Alice McCall, who is poised to open her flagship boutique this November.
The store, opening it doors in Darlinghurst, is a first for McCall, whose eponymous label is already stocked in over 160 stores worldwide. The shopping destination is set to marry style and art, with McCall's signature coquettish, girly garments complemented against a backdrop of custom works by photographer Emma Summerton and graphic designer Techa Noble. No doubt a throng of well-dressed Sydney girls will be heeding the (Mc)Call come November to stock up on the romantic whimsy of Spring Summer 10/11 collection The Accordian Girls.
Words by Lillian McKnight