Feb 14, 2013 10:46AM

Topshop x Google x London Fashion Week FW13

The future is now.
Cara Delevingne at Google HQ

Expect to see Topshop all up in your internet soon. Last September the high street retailer collaborated with Facebook in broadcasting their London Fashion Week show (it ended up being the most viewed online fashion show ever), and now they're partnering with Google+ on their presentation this coming Sunday. This means you'll have unprecedented access to every aspect of the FW13 show from the comfort of your own home. If you're thinking comfy pants and snacks then we're totally on the same wavelength here. 

'The Future of the Fashion Show' will harness all of Google's platforms to create the ultimate fashion-meets-internet experience. The 'road to the runway' video diaries hosted on Google+ will follow Cara Delevigne, Jourdann Dunn, Rosie Tapner and Ashleigh Good from the first fitting right down to walking the runway. That's right — in a fashion first, models will be fitted with HD micro-cameras so you'll see it all from their perspective in real-time. You'll also be able to see how it  goes down from the role of the buyer in the audience, the make-up artist backstage, the designer fitting the final look or the A-list guest arriving on the red carpet. The Topshop TV channel on YouTube will additionally act as a live feed of all the action as it unfolds. 

The Topshop/Google+ takeover doesn't end there — a 'be the buyer app' will allow you to create and share mood boards based on pieces seen on the runway, you'll be able to access the showspace and see inside the Tate using Google maps, and users who have registered on Topshop.com will be sent a Google mail address updating them on everything LFW/Topshop-related.

You might want to bookmark Topshop's Google+ page. The FW13 show will take place at on Sunday 17 February at 3pm GMT (work out the time difference here). 

Image via Topshop

Ingrid Kesa

Latest


Michael Ozone Is All About Good-Time Vertical Intergration [Interview]

We speak to the Melbourne DJ about pizza delivery and real estate.


Meet The Model: Mary Maguet @ RPD Models

Shot By Harriet Were in NZ <3


Playlist: Melbourne's GL On Their Favourite ~Scary~ Songs

Ahead of the duo's Goodgod EP launch.


Meet The Super Adult Version Of Post Secret

Where your tales get turned into short films.


This Is What Walking Through NYC As A White Man Is Like

Street harassment via Funny Or Die.


Ingrid Verner Brings Cultural Commentary To Australian Fashion [Interview]

Talking clever, lush collections with the Melbourne designer.


Kids Are Getting Their #IdentityStolen On Instagram

Stop posting your #paychecks, dummies.


Miley Cyrus For MAC Viva Glam 2015

Her official statement: "my lipgloss b poppin."


Sofia Coppola Goes Normal For Gap's Holiday Ads

Advocates for dressing normal.


Watch FKA twigs' Death Row-Themed 'Video Girl'

Straddling taboos like a guy on a gurney.


Premiere: Fatal Jamz's Marion Belle 'Thug Youth' Video

From the upcoming solo debut, 'Thug Adonis'.


Watch Tkay Maidza's Adult Swim-Animated 'Switch Lanes' Video

Set in a pastel goth world of wonder.


Support Act Announced For SBTRKT 2015 Tour

Sydney boys Movement will play in Sydders and Melbs.


ISIS: And 10 Other Halloween Costumes You Shouldn't Wear

Not the Egyptian Goddess Isis — she's okay.


Kim Kardashian Just Spoke At A Tech Conference

About buying Blackberrys on eBay.


Help Kickstart A 6-Foot 'Girl Parts' Statue

In the name of pro-choice rights.


Oceans Apart: An All-Australian YouTube Mega-Mix

Top 20 Australian indie tunes. No Cold Chisel allowed.


Collection Survey: MANIAMANIA 'Metaphysical' Resort 2015

Shot by Bec Parsons, starring musician Matilda Dods.


Homophobic Man Gets Taken Down By Airline Passengers

One good Samaritan breaks an ankle in the process.


'Sexy Ebola' Costumes A Real Thing

That Breaking Bad one was just the beginning.


Drake's 'Angry Vine' Gets Internet As Excited As His 3 New Songs

It's his birthday and he'll rush a strip club if he wants to.