Feb 14, 2013 10:46AM

Topshop x Google x London Fashion Week FW13

The future is now.
Cara Delevingne at Google HQ

Expect to see Topshop all up in your internet soon. Last September the high street retailer collaborated with Facebook in broadcasting their London Fashion Week show (it ended up being the most viewed online fashion show ever), and now they're partnering with Google+ on their presentation this coming Sunday. This means you'll have unprecedented access to every aspect of the FW13 show from the comfort of your own home. If you're thinking comfy pants and snacks then we're totally on the same wavelength here. 

'The Future of the Fashion Show' will harness all of Google's platforms to create the ultimate fashion-meets-internet experience. The 'road to the runway' video diaries hosted on Google+ will follow Cara Delevigne, Jourdann Dunn, Rosie Tapner and Ashleigh Good from the first fitting right down to walking the runway. That's right — in a fashion first, models will be fitted with HD micro-cameras so you'll see it all from their perspective in real-time. You'll also be able to see how it  goes down from the role of the buyer in the audience, the make-up artist backstage, the designer fitting the final look or the A-list guest arriving on the red carpet. The Topshop TV channel on YouTube will additionally act as a live feed of all the action as it unfolds. 

The Topshop/Google+ takeover doesn't end there — a 'be the buyer app' will allow you to create and share mood boards based on pieces seen on the runway, you'll be able to access the showspace and see inside the Tate using Google maps, and users who have registered on Topshop.com will be sent a Google mail address updating them on everything LFW/Topshop-related.

You might want to bookmark Topshop's Google+ page. The FW13 show will take place at on Sunday 17 February at 3pm GMT (work out the time difference here). 

Image via Topshop

Ingrid Kesa

Latest


Welcoming Andreja Pejic!

Andreja Pejic reveals she had sexual reassignment surgery earlier this year.


An Alternative To The Fifty Shades Of Grey Trailer

Because it's like 'Secretary' but less good.


Artist Reimagines Terry Richardson As Francis Bacon

Terryworld goes creepy-figurative.


Collection Survey: STRATEAS CARLUCCI

The winners of the Woolmark Prize Australian Regional Finals.


Nike SB Fit To Move Campaign

A new collection for skiers feat. our boy Alex Olson!


Mid-Week Music: SBTRKT x Ezra Koenig, Team Spirit, Basement Jaxx, BANKS and HTRK

Everything you should hear/see today, in one place.


Top 5: High School Subculture Documentaries

Riot grrl, rap, 80s punks, skate witches and Japanese parkour.


Beyonce Is Rosie The Riveter

A feminist is a female version of a hustler.


Diverse Emojis Are Here With iDiversicons

United colours of emoticon.


David Lynch Designs Yoga Wear

Supporting your 'Twin Peaks'.


Hear Diplo's Remix of Lorde's 'Tennis Court'

The 'Andre Agassi Reebok Pump Mix'.


Vagina Underwear Puts Your Insides on The Outside

Anatomically accurate and on-trend.


Facebook-Stalk People More Effectively Than Ever

With these three new developments!


New Kanye West Is Two Weeks Away

And his next album's coming out this Spring.


Splendour In The Grass: Survival Guide

What to wear, do and hear (via Shantan Wantan Ichiban!) this weekend.


FKA Twigs Directs & Stars In Lucki Eck$ Video

The track's produced by her too!


Friday Feed: Joaquin Phoenix's (Rotated) Forehead Edition

Plus Rainbow Brite, Ron Swanson & Siberian hell mouths.


Twitter Study Says Paris Hilton Is Smarter Than Oprah

But Leonardo DiCaprio is smarter-er.


Edward Snowden: NSA Workers Are Sharing All Your Nudes

More like N00ds surveillance agency.


Here's A 19-Year-Old Kanye West Freestyling

Because he stole in from the future.


Celebrity Fad Diets In Still Life

Strange eating habits made into #art.


Happy International Calendar Emoji Day

A joyous day we just invented…


Jamie xx Shares New James Blake Track

And one from John Talabot on BBC Radio 1.


Tinder Headshots Are A Thing

And other news from the online dating game.


Lana Del Rey Doesn't Want You Listening To Her Music, Thanks

"It's just for me… I don't want them to hear it and think about it."


Meet The Hairy Legs Club

A submissions Tumblr dedicated to girl fuzz.


Science: Weed Makes You Paranoid

'The fear' proven to be a real.


Watch: Lykke Li 'Gunshot'

Plus bonus twerking and bikers.


Kim Kardashian's Game Will Make $200 Million This Year

Because it is actually addictive.