Feb 14, 2013 10:46AM

Topshop x Google x London Fashion Week FW13

The future is now.
Cara Delevingne at Google HQ

Expect to see Topshop all up in your internet soon. Last September the high street retailer collaborated with Facebook in broadcasting their London Fashion Week show (it ended up being the most viewed online fashion show ever), and now they're partnering with Google+ on their presentation this coming Sunday. This means you'll have unprecedented access to every aspect of the FW13 show from the comfort of your own home. If you're thinking comfy pants and snacks then we're totally on the same wavelength here. 

'The Future of the Fashion Show' will harness all of Google's platforms to create the ultimate fashion-meets-internet experience. The 'road to the runway' video diaries hosted on Google+ will follow Cara Delevigne, Jourdann Dunn, Rosie Tapner and Ashleigh Good from the first fitting right down to walking the runway. That's right — in a fashion first, models will be fitted with HD micro-cameras so you'll see it all from their perspective in real-time. You'll also be able to see how it  goes down from the role of the buyer in the audience, the make-up artist backstage, the designer fitting the final look or the A-list guest arriving on the red carpet. The Topshop TV channel on YouTube will additionally act as a live feed of all the action as it unfolds. 

The Topshop/Google+ takeover doesn't end there — a 'be the buyer app' will allow you to create and share mood boards based on pieces seen on the runway, you'll be able to access the showspace and see inside the Tate using Google maps, and users who have registered on Topshop.com will be sent a Google mail address updating them on everything LFW/Topshop-related.

You might want to bookmark Topshop's Google+ page. The FW13 show will take place at on Sunday 17 February at 3pm GMT (work out the time difference here). 

Image via Topshop

Ingrid Kesa

Latest


NZ Folk Singer Aldous Harding's Guide To The Internet

Featuring Hank Williams, dogs, books and drag.


Watch Shabazz Palaces' New Video 'Motion Sickness'

'Life's a b*tch, treat her good or she'll get you back."


Watch Lana Del Rey Perform At A Cemetery In LA

Performing 'Shades of Cool' for the first time live.


Inflatable 'Tree' Vandalised By Parisian Douchebags

This is why we can't have nice things.


Listen To Drake's New Track 'How About Now'

Dropped on Soundcloud by some teenager.


New Indigenous Art Show Celebrates The Next Generation [Interview]

Artist Noni Cragg x Desert Designs' Caroline Sundt-Wels in conversation.


John Kilar's New Orleans

Snapshots from the South.


The Album That Changed My Life: Sui Zhen's Soul Connection

Let Intrigue Record's 'Rough n' Ready' change yours too!


Copy Cat Halloween: The Most Stylish Killers In Film

OhLike's guide to classy, killer costumes.


Des'ree's 'Life' Yields 5 Hidden Haikus

Discover the meaning of 'Life'.


Attn Shoppers: Apple Pay Launche$ Next Monday

In the US. If you have an iPhone 6.


Here's A Definitive List Of What's 'Cool' According To Teenagers

#squats, vaping, Sketchers. Via Reddit, duh.


Tkay Maidza's LOL Imaginary Online Dating Profile

Plus listen to her new track 'Switch Lanes'.


Dark Glass — Boys In The Kimberly [Gallery]

Shot by Douglas Lance Gibson.


Artist Turns Rap Lyrics Into 3D-Printed Grillz

Poverty vs. wealth rendered in gold.


Watch Kanye West Riff On Perfection & Genius In New Short Film

"Michelangelo is Michelangelo. And I am Kanye West."