Feb 14, 2013 10:46AM

Topshop x Google x London Fashion Week FW13

The future is now.
Cara Delevingne at Google HQ

Expect to see Topshop all up in your internet soon. Last September the high street retailer collaborated with Facebook in broadcasting their London Fashion Week show (it ended up being the most viewed online fashion show ever), and now they're partnering with Google+ on their presentation this coming Sunday. This means you'll have unprecedented access to every aspect of the FW13 show from the comfort of your own home. If you're thinking comfy pants and snacks then we're totally on the same wavelength here. 

'The Future of the Fashion Show' will harness all of Google's platforms to create the ultimate fashion-meets-internet experience. The 'road to the runway' video diaries hosted on Google+ will follow Cara Delevigne, Jourdann Dunn, Rosie Tapner and Ashleigh Good from the first fitting right down to walking the runway. That's right — in a fashion first, models will be fitted with HD micro-cameras so you'll see it all from their perspective in real-time. You'll also be able to see how it  goes down from the role of the buyer in the audience, the make-up artist backstage, the designer fitting the final look or the A-list guest arriving on the red carpet. The Topshop TV channel on YouTube will additionally act as a live feed of all the action as it unfolds. 

The Topshop/Google+ takeover doesn't end there — a 'be the buyer app' will allow you to create and share mood boards based on pieces seen on the runway, you'll be able to access the showspace and see inside the Tate using Google maps, and users who have registered on Topshop.com will be sent a Google mail address updating them on everything LFW/Topshop-related.

You might want to bookmark Topshop's Google+ page. The FW13 show will take place at on Sunday 17 February at 3pm GMT (work out the time difference here). 

Image via Topshop

Ingrid Kesa

Latest


Top 12: Redrum — The Best Of Red Right Now

I see red, I see red, I see red.


Meet The Model: Delilah @ NEXT Models

Shot By Darren Ankenman in downtown LA.


How To Get Very, Very Sexy Surf Hair

By BeachGrit's Chas Smith.


Canyons' Guide To The Internet

See them play this weekend at One Night Stand!


MONA's Art Collector / Professional Gambler David Walsh On Dreams

"Here's what I dreamt: One day I would be rich and famous."


Watch Brad Pitt x Louis C.K On 'Between Two Ferns'

"How old were you when you lost your virginity, zero?"


Album That Changed My Life: Jessie Ware On The Genius of Lauryn Hill

"This is fresh and soulful and perfect and I wanna be dancing with Lauryn."


Oyster's Picks For The Sydney Festival 2015

Kim Gordon's Body/Head, Ben Frost & Tim Hecker, How To Dress Well and more.


Exclusive: Go Inside Romance Was Born's 'Express Yourself' Exhibition

Loved by kids and Jean Paul Gaultiers alike.


See Nike's New Pedro Lourenco Collaboration

Featuring Karlie Kloss and an epic dance video.


Google Has Invented An Alternative To Email

If it ain't broke, fix it anyway!


Drake's Coming To Future Music Festival!

The Summer '15 lineup is here!


Ian Strange Burns Down Houses For Art

What does it all mean???


Bridezilla's Ex-Frontwoman Holiday Sidewinder Is Embracing Her Inner Diva

Working with legendary producer of Blondie, The Knack, et. al.


Watch Sasha Grey Perform Creepy Sexts IRL

"You're not even hot and you act like a princess."


French President Is Devoted To Parisian Plug

Haters gonna hate #pluggate.


Hear Lorde x Chemical Brothers x Miguel 'This Is Not A Game'

From The Hunger Games: Mockingjay Part 1!