Exclusive: Emma Mulholland SS12/13

Officially proving that not all fashion films need necessarily be shot in slow-motion black and white, Emma Mulholland has just unleashed her Spring Summer collection with a short film, As Bad As I Guana Be, and the whole shebang is majorly ballin'. Shot by Alex Goddard, the film not only showcases another colourful, rebellious collection from the consistently whimsical designer, but also the talents of a winning creative team. Special mention to the Sound Designer Sam Vine, for supplying a soundtrack full of the kind of action sound effects and beats typically reserved for epic martial arts movies.

Director: Alex Goddard
Producer: Byron Spencer
Lighting Director: Joel Burrows
Sound Designer/ Music: Sam Vine
Stylist: Paul Bui
Assistants: Mitchal McClennan and Sam Armstron

Jerico Mandybur