Uniforms for the Dedicated
We love a good creative collaboration and this Swedish label does just that.
Here at Oyster we love a good creative collaboration and Uniforms for the Dedicated does just that. It's hard to say what they are exactly as they do just about everything. Based in Sweden, they combine men's fashion, music, art and film, but also manage the entities to exist separately under the same umbrella.
Their new Spring Summer 2011 clothing line, 'Dummy Plant 1A', shows their eclectic approach to creation. The shoot takes a nostalgic look at the past using scientists, doctors, explorers and labourers from Britain between the 1950s and 1970s. The result is truly intriguing, and also just plain weird. They'll also release music with the launch which is slated for mid February.
For a taste of their creative brilliance have a look at the short film March of No Coincidence, launched for their Autumn Winter 2010 collection. It shows their clothing line, music release featuring Maria Nordstr