Sep 07, 2012 9:01AM

Watch: Anna Dello Russo x H&M

A (fashion) shower of glitz and glory.

H&M has just released a glitzy new video to promote their upcoming collaboration with larger-than-life fashion icon, Anna Dello Russo. Although the accesories-only collection doesn't hit stores until October 4, the high street retailer has already begun rolling out promotional material to drum up the hype. Featuring gilded shoes of epic proportions (Anna can be seen sitting atop said shoes), and a not-for-sale pop song as its accompaying track, the video is a veritable celebration of excess. 

Though the ever-busy Fashion Director for Vogue Nippon released a similar teaser video via her website earlier this year, the extended version directed by Alex Turvey is a lot more OTT. Entitled Fashion Shower, the idea is that Anna will transform us all with her accessories line and her sage advice. Throughout the video, the super skinny, self-proclaimed "guardian of fashion" can be seen dancing around in her custom latex dress by H&M, flashing those insanely long legs of hers and delivering fashion 'lessons' in the form of a rap melody.

The Anna Dello Russo x H&M line marks a first for the high street retailer, who have released many a designer collaboration, but never one that features accessories-only. So we look forward to seeing the final collection, which will no doubt be sold out in seconds. 

Rosie Dalton

Latest


Top 12: Redrum — The Best Of Red Right Now

I see red, I see red, I see red.


Meet The Model: Delilah @ NEXT Models

Shot By Darren Ankenman in downtown LA.


How To Get Very, Very Sexy Surf Hair

By BeachGrit's Chas Smith.


Canyons' Guide To The Internet

See them play this weekend at One Night Stand!


MONA's Art Collector / Professional Gambler David Walsh On Dreams

"Here's what I dreamt: One day I would be rich and famous."


Watch Brad Pitt x Louis C.K On 'Between Two Ferns'

"How old were you when you lost your virginity, zero?"


Album That Changed My Life: Jessie Ware On The Genius of Lauryn Hill

"This is fresh and soulful and perfect and I wanna be dancing with Lauryn."


Oyster's Picks For The Sydney Festival 2015

Kim Gordon's Body/Head, Ben Frost & Tim Hecker, How To Dress Well and more.


Exclusive: Go Inside Romance Was Born's 'Express Yourself' Exhibition

Loved by kids and Jean Paul Gaultiers alike.


See Nike's New Pedro Lourenco Collaboration

Featuring Karlie Kloss and an epic dance video.


Google Has Invented An Alternative To Email

If it ain't broke, fix it anyway!


Drake's Coming To Future Music Festival!

The Summer '15 lineup is here!


Ian Strange Burns Down Houses For Art

What does it all mean???


Bridezilla's Ex-Frontwoman Holiday Sidewinder Is Embracing Her Inner Diva

Working with legendary producer of Blondie, The Knack, et. al.


Watch Sasha Grey Perform Creepy Sexts IRL

"You're not even hot and you act like a princess."


French President Is Devoted To Parisian Plug

Haters gonna hate #pluggate.


Hear Lorde x Chemical Brothers x Miguel 'This Is Not A Game'

From The Hunger Games: Mockingjay Part 1!