Watch: Bon Qui Qui, A$AP Rocky & Alessandra Ambrosio for T By Alexander Wang
A comedy sketch also featuring Simon Doonan, Shannan Click, and Natasha Lyonne.
T by Alexander Wang's Spring 2013 video is pretty great. Instead of going for a moody monochrome palette and chillstep beats (sooo fashions), this season the fancy-basics label takes a comedic approach to a video campaign (also see: Kenzo's collaboration with DIS).
The video's protagonist is internet sensation Bon Qui Qui (aka comedian Anjelah Johnson) who you may recognise from MADtv, only this time instead of playing a fast food employee, Bon Qui Qui is a sassy T by Alexander Wang Sales assistant. A$AP Rocky makes an unexpected guest appearance, as does creative ambassador of Barneys New York Simon Doonan, models Alessandra Ambrosio and Shannan Click, and actress Natasha Lyonne.