Jun 17, 2013 11:56AM

Watch: Carine Roitfeld x Mercedes-Benz

Her first commercial for the luxury car company acting as their Creative Director and Stylist.
Mercedes-Benz SS14 campaign image overseen by Carine Roitfeld

Carine Roitfeld — fashion director and editor — can add Mercedes-Benz Creative Director and Stylist to her CV. She's leant her (bedroom) eye to the luxury car company, working on a commercial disguised as a conceptual short film called 'Vision Accomplished: Fashion Film Spring/Summer 2014'. It's pretty much the most Fashion thing ever, featuring model Sui He in a billowing black cape (designed by Carine herself), a chic-to-the-next-lev minimalist soundtrack, and visual references to greats like Guy Bourdin. Oh, and a Mercedes-Benz S-Class makes an appearance too.

V Magazine founder Stephen Gan and photographers Max von Gumppenberg and Patrick Bienert also worked on the video. We wonder if they all got paid in contra?

Ingrid Kesa

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