Feb 20, 2013 5:11PM

Watch: Hermès' 'Long Live Sport!' Campaign Videos

Shoes using scarves as parachutes.

Hermès are celebrating this year and with good reason too — the French fashion house just reached record sales. They're also honouring their high-end sportswear heritage and as part of their 'Long Live Sport!' campaign they've released four mini films. The stop-motion films were directed by Simon Cahn (who has worked with Spike Jonze and Olympia Le-Tan). We're taken down the rabbit hole where shoes go parachuting and neck ties roll out as croquet hoops and loop de loops.

Watch two of the videos below, and head to Hermès' YouTube channel to see the rest.

Julian Rifkin

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