Jun 18, 2014 10:32AM
Watch: Kanye West Talks About Creativity At Cannes Lion
And also Steve Jobs, Instagram and how the internet is "fucking ugly".
Greatest motivational speaker of ALL TIME, Kanye West made an appearance at the Cannes Lions Festival yesterday — speaking on a panel themed 'Technology, Culture, and Consumer Adoption: Learning to Read the Cultural Landscape.' Naturally, the newly-wed messiah of
ranting cultural commentary was in his element, having a laugh alongside CEO Steve Stoute and business bro Ben Horowitz.
The discussion traversed territory as diverse as Apple's deal with Beats By Dre (worth billions of dollars), Instagram filters and how the internet is "fucking ugly." Highlights from the panel below! Plus, watch the trio talk creativity and technology backstage. Praise Yeezus, amen.
"After [Steve Jobs] passed, I made it my life’s mission to do what he did inside of that company. I dream to help raise the palette and raise the taste level of a generation and also be involved with the production and distribution and advertising of that thing everyone's begging for."
"Now, can you imagine telling someone who just wants to Instagram a photo, the No. 1 person on Instagram, that we need to work on the color of the flowered wall? But the fact that the No. 1 most liked photo has this certain aesthetic on it was a win for what the mission is—of raising the palette."
"The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he's No. 1. I can't be with any girl but Kim, because that's the girl whose pictures I look at the most and get turned on by. I'm not going to represent any company but Louis Vuitton, because that's No. 1. … Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers."
"The world as a whole is fucking ugly. The Internet as a whole is fucking ugly, too. But I'm not in the construction business."
"People ask, Where's our future? Where's our flying cars? That is the world that's floating above us right now. And we can make that beautiful with the people in Cannes right now."