Watch: 'Lost in the World' by Kanye ft. Bon Iver
A collab with fashion filmmaker Ruth Hogben.
Even though My Beautiful Dark Twisted Fantasy was released in 2010, Kanye’s just dropped a new seizure-inducing video for 'Lost in the World' featuring Bon Iver's 'Woods'. Set against an apocalyptic cityscape, the clip is all smoke and mirrors (literally) and makes the weird Bon Iver and Kanye bromance seem so right. Yeezy's strobe-heavy aesthetic remains in the video directed by fashion filmmaker Ruth Hogben, who has worked with the likes of Lady Gaga and Alexander McQueen.