Feb 11, 2012 12:00AM

Watch: Ryan McGinley's Beautiful Rebels

Charlotte Free, Ehren Dorsey & more for Edun Spring 2012.

There might be butterflies in your pants and on your tongue, but it's just another day for a model in the hands of Ryan McGinley. As we mentioned last week, McGinley has teamed up with Edun, the eco-friendly label founded by Bono and wife Ali Hewson, to shoot the campaign for Spring 2012 collection 'Beautiful Rebels'. The label's debut campaign, it 8 six native-African species of butterflies fluttering around models Charlotte Free, Dempsey Stewart, Herieth Paul, Ehren Dorsey, Bradley Soileau (the guy from Lana Del Rey's 'Born To Die' video) and David (who strangely seems to be devoid of a surname). See the accompanying video here:

When asked about using butterflies in the campaign, McGinley told NOWNESS that he was "endlessly fascinated by their grace and eloquence" and realised that there is a parallel between humans and butterflies because "we are all on a long journey where we encounter endless turns, shifts, and conditions that cause us to change." Along with the studio images and video above, McGinley has also released a series of short 'blink videos' that bring the portraits to life. See our favourites below:

www.edun.com

www.ryanmcginley.com

Alanna Bromley

Latest


Top 12: Redrum — The Best Of Red Right Now

I see red, I see red, I see red.


Meet The Model: Delilah @ NEXT Models

Shot By Darren Ankenman in downtown LA.


How To Get Very, Very Sexy Surf Hair

By BeachGrit's Chas Smith.


Canyons' Guide To The Internet

See them play this weekend at One Night Stand!


MONA's Art Collector / Professional Gambler David Walsh On Dreams

"Here's what I dreamt: One day I would be rich and famous."


Watch Brad Pitt x Louis C.K On 'Between Two Ferns'

"How old were you when you lost your virginity, zero?"


Album That Changed My Life: Jessie Ware On The Genius of Lauryn Hill

"This is fresh and soulful and perfect and I wanna be dancing with Lauryn."


Oyster's Picks For The Sydney Festival 2015

Kim Gordon's Body/Head, Ben Frost & Tim Hecker, How To Dress Well and more.


Exclusive: Go Inside Romance Was Born's 'Express Yourself' Exhibition

Loved by kids and Jean Paul Gaultiers alike.


See Nike's New Pedro Lourenco Collaboration

Featuring Karlie Kloss and an epic dance video.


Google Has Invented An Alternative To Email

If it ain't broke, fix it anyway!


Drake's Coming To Future Music Festival!

The Summer '15 lineup is here!


Ian Strange Burns Down Houses For Art

What does it all mean???


Bridezilla's Ex-Frontwoman Holiday Sidewinder Is Embracing Her Inner Diva

Working with legendary producer of Blondie, The Knack, et. al.


Watch Sasha Grey Perform Creepy Sexts IRL

"You're not even hot and you act like a princess."


French President Is Devoted To Parisian Plug

Haters gonna hate #pluggate.


Hear Lorde x Chemical Brothers x Miguel 'This Is Not A Game'

From The Hunger Games: Mockingjay Part 1!