Watch This: ASOS' New Video Campaign
They make rollerblading look cool.
In Europe, and in France in particular, rollerblading (or in-line skating) is still cool. No, seriously, I am talking hot dudes, pretty girls, and young kids all having a ball, without fear of being mocked or persecuted. ASOS know about this because ASOS know everything. They are the all-seeing eye when it comes to what's going on, which is exactly what their new campaign The ASOS Urban Tour explores. To promote the launch of their latest menswear collection, ASOS tracked down talent from various subcultures around the world and captured them on film. Below are films from Paris, London and Tokyo, respectively. The official site launches tomorrow.