Baby-G Has Collaborated With Emma Mulholland And Dreams Are Coming True

Time to get a new watch.

Let’s be real, there was a time in all of our lives where we literally refused to look at a clock unless it was a Baby-G. Oversized accessories were, ahem, huge: big sunnies, big handbags, and big wrist watches. Loves it.

Well, that time is back, because Baby-G are on the scene with a very special collab from your fave Emma Mulholland. The watch is covered in some very positive flowers, centred with smiley faces, backed by a very fresh buttercup yellow. It comes in a dope tin, and is a very limited edition… so you gotta get on that!

Scroll through the gallery above and check the video below, then say to yourself (in all earnestness): it’s time to get a new watch.

The collaboration release will be available soon from Myer, Goldmark and selected boutiques. Stay up to date about is here.

Photos: Byron Spencer for Emma Mulholland x Baby G