Maxine Beiny’s AW17 left us dead on the floor for real. It featured shirting with ridiculously cool collars, thigh slits and cardigans with sex appeal — pulled together with o-ring belts, slightly speedy sunnies, chunky sneakers and half clipped back bangs.
For SS18, Maxine Beiny has not disappointed — it is very ‘dress for the job you want, not for the job that is crippling your ability to literally just live your best life’ and presents some very OTT fabric combinations. When we asked Maxine to fill out our collection survey, we were not surprised by the amount Jenny Humphery/Gossip Girl references.
Name: Maxine Beiny
Spirt animal: Piglet
Where are you from?
Any personal beliefs or values that are meaningful to you?
Live by the sword die by the sword.
What type of girl are you designing for?
Me when I do my admin.
If the collection was a colour: Red, the colour of love
If it was a mood: SEXY/SAUCY/MYSTERIOUS/MISCHIEVOUS
If it was an animal: Panther
If it was a language: English
If it was a place: The office
If it was a time: 6pm waiting for work to end
If it was a song: Work from Home – U.S. Girls
If it was a season: Summer
If it was a food: Sausage roll
If it was a famous person: Jenny Humphrey from Gossip Girl
If it was a YouTube video:
If it was a smell: Cheap wine
If it was a texture: Lace
If it was a quote: “Morning, Upper East Siders. Hope you had a good night’s sleep. Or at least a good night’s play.”
If it was a film: Mean Girls
Photos: Courtesy Maxine Beiny