It seems Eckhaus Latta won’t just be fashion world darlings anymore. The New York-based duo has been chosen by The Whitney Museum to launch a new exhibition as part of their emerging artist series in their first floor gallery. Opening August 3, Eckhaus Latta: Possessed will be a three-part installation that examines different facets of the fashion industry, from “advertising and the consumer experience to voyeurism.” Beginning with a series of photographs that explore the brand’s outsider ethos in relation to the industry’s often meticulous aesthetic, the focal point of the exhibition will include a real retail setup created in collaboration with a bunch of the brand’s favorite artists, where museum goers can buy exclusive pieces made specifically for the show.
Founded in 2011 by friends (and former RISD classmates) Mike Eckhaus and Zoe Latta, the label has quickly earned a spot as one of fashion’s favorite emerging brands. Known for their innovative mix of texture and fabric, as well as their inclusive casting (their runways were diverse long before it was cool), Eckhaus Latta uses fashion to pose larger questions about the current state of the industry. The exhibit, which also features a space where visitors can surveil the rest of the exhibition, showcases the ways in which the brand always likes to push boundaries.
Eckhaus Latta: Possessed opens August 3 until October 8 at The Whitney Museum in Manhattan.