Sportsgirl’s ‘Be That Girl’ Campaign Features So Many Incred Legends And We’re Obsessed

Aretha Brown! Flex Mami! Manahou Mackay! More!

Sportsgirl have just announced the first chapter of their ‘Be That Girl’ campaign — and while the brand might sit in the nostalg section for you, we can say confidently that this campaign is a thing of the future.

In it’s entirety, the campaign promises to introduce us to 12 Australian women who’re people to actually be inspired by. With the first round including DJ and Oyster contributor Flex Mami, Indigenous political activist Aretha Brown and trans model Manahou Mackay and more, they’ve not let us down. Check the clip below.


LOEWE and Knot On My Planet Bring Back The Elephant Bag

Sales proceeds will be donated to the Elephant Crisis Fund 🐘

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