Gucci Pushes For Gender Equality In New Zine And Film Project

Chime in.

Gucci founded its Chime for Change campaign in 2013, providing a platform for women and girls to reshape their futures. This came in the shape of a clean water initiative in Africa last year, and this year sees a strong push for gender equality via a zine and film project.

Gucci’s creative director Alessandro Michele and artist MP5 created the campaign’s theme and visuals, which aim to inspire ‘To Gather Together’. Murals featuring genderless silhouettes have hit walls in London, Hong Kong, New York, Milan and Taiwan.

Additionally, the first issue of a zine titled Chime has dropped, which celebrates global voices who’re kicking and screaming about gender inequality — Hanne Gaby Odiele on her intersex experience, Travis Alabanza on meeting with gender, Brittany Packnett on Maya Angelou, and many more. It’s available at select bookstores including the Gucci Wooster Bookstore in NYC and the Gucci Garden in Florence. A digi version is also here.

On top of this, a Chime for Change campaign film — The Future is Fluid — debuted at Sundance Film Festival over the weekend. The short film, by Jade Jackman and Irregular Labs, looks to what gender really means for Generation Z.

Images: @gucci

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