Gucci have given their beauty department a facelift and my god she looks good. Starting with an instagram account that pushed between lessons in beauty and lessons in art history, and carrying on with artist collaborations, still lifes and up-close show looks… and now it is time for the pièce de résistance: Lana Del Rey and Jared Leto, together, in a fragrance campaign.
Put together for the house’s Guilty fragrance, which is the scent of fearlessness, the campaign features Lana and Jared as “individuals who live and love outside of social conformism.” They shop with an ostrich, fold laundry with a tiger, and drink black coffee poured by Courtney Love. The real vision? Lana Del Rey in that green Gucci boiler suit. Gagged.
View this post on Instagram
Presenting #ForeverGuilty. Academy award-winning actor and musician @jaredleto is joined by multi-platinum singer songwriter @lanadelrey in the new campaign by @_glen_luchford, with a cameo appearance by @courtneylove. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the #GucciGuilty fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme. #GucciBeauty #AlessandroMichele Discover more through link in bio. Creative director: @alessandro_michele Art director: @christophersimmonds Track Title: “The Swag” Artist: Link Wray & The Wray Men Composer/Arranger: Mark Cooper (aka Milton Grant) and Fred L. Wray Jr.