G-Star Raw Wants You To Own It For SS19

It’s you.

19Q2 Campaign

G-Star RAW have unleashed a staunch new campaign and its main goal is to get you to tap into who you are, and own it. The official tagline: “It’s you. Own it.”

They’ve got Australian actress/model/bad gal Ruby Rose fronting the campaign — the unofficial spokesperson for keeping things true and weird.

19Q2 Campaign

“I’ve always been a fan of G-Star, their attitude really aligns with my passion and respect for our planet,” she says. “In this specific campaign, I love how G-Star motivates us to embrace who we are and feel confident in doing so. Denim has a magical way of attributing to that confidence.” Yeah it does!

Watch the campaign video below:

Images: Courtesy G-Star RAW