G-Star RAW have unleashed a staunch new campaign and its main goal is to get you to tap into who you are, and own it. The official tagline: “It’s you. Own it.”
They’ve got Australian actress/model/bad gal Ruby Rose fronting the campaign — the unofficial spokesperson for keeping things true and weird.
“I’ve always been a fan of G-Star, their attitude really aligns with my passion and respect for our planet,” she says. “In this specific campaign, I love how G-Star motivates us to embrace who we are and feel confident in doing so. Denim has a magical way of attributing to that confidence.” Yeah it does!
Watch the campaign video below:
Images: Courtesy G-Star RAW