Social Snaps: All The Leisure Seekers At Emma Mulholland’s Holiday Pop Up Launch

Run to paradise.

Queen of day-off aesthetics, Emma Mulholland, has taken over Sydney’s Paramount pop up space with her own lil paradise. In the name of her chilled out label, Holiday, Em has built the one thing every vacay has in common — a ‘lousy’ souvenir store. Though, her’s is only lousy via self-description and this statement does not reflect that of the punters. On the shelves, she has collaborated with several of Australia’s smartest artists and designers to create small items that pack much joy.

Think multi-colour clam shell ceramic pieces and mugs made with Sydney ceramic studio Functional Sculpture; hand dyed and screen printed tee towels made with screen printer Threadgate; wearable items from a series of tee shirts featuring works from painters Lucy O’Doherty, Nat Synott and lino printer Allie Webb; the third instalment of Holiday’s zine; and one-off items made from the leftover offcuts of printed fabrics from the Holiday factory.

Above, flick through the holiday snaps from the opening night last week, shot by our mates Jeet Pavlovic (on the Polaroid) and Somerset Phaedrus (on the point and shoot).

The pop up is open at Paramount House Hotel, Sydney, until May 24.

Photos: @jeetpavlovic and @filmsbysomerset