The campaign teases the debut of the new Spring Summer 2020 menswear collection, which will march in front of important eyes this Saturday in Paris. Photographed by Steven Meisel, Charlie is caught inspecting his beautiful face in a backstage situation while wearing an ankle-length white tank top. Mood. “His smeared lipstick imbuing an element of ambiguity as to the character he is about to become,” reads the press release — bringing about lots of anticipation for the show.
In keeping with the label’s usual triptych campaign release, two other images accompany Charlie — a fist full of earth and grass, and a look at the new Grand Puzzle Bag that features some very handsome rugby stripes.
Images: Steven Meisel for Loewe