Bonds Launch Incred New Campaign That Celebrates Real Talk

Power women.

Bonds has just hit a homer via launching their new 90s inspired Retro Rib range — so soft and comfy (seam- free!!) and chill — and by wrangling the absolute coolest group of women to be the faces of the campaign. The message is feel-good: real and unfiltered. And the women who’re fronting it are exactly that.


You’ve got Aussie basketball legend Liz Cambage, who we love for her confident internet presence and public convos about anxiety, depression and bullying, and the ways in which we can empower ourselves and heal. Plus Emma Breschi, who is known for being beautiful and talented with make-up, challenging beauty norms and fighting like mad for all women including our Mother Earth.

Also starring in the campaign is Tehya Elam, who has been slated as a new face redefining fashion’s beauty standards, and India Graham, the most beaut tomboy you ever saw.


“These diverse Bonds girls encourage all Aussie women to embrace who they are – to get comfortable with what brings us together and the beautiful quirks that set us apart,” Bonds says of the casting, and ain’t it the truth.


The ‘Get Real’ campaign and Bonds Retro Rib collection is available from today in-store and online at

Images: courtesy Bonds