Nike is killing it. Fresh off the launch of their first-ever collaboration with an Aussie designer to outfit Nike tennis players at the Australian Open this year, and a discreet makeover of the iconic Air Max 90 to kick off their 30 years of Air Max celebrations, the brand has debuted their latest Air Max of the future. Launching globally in the coming months, the new Air Max 2090 envisions the future of sneaker culture… and spoiler alert: it’s sick.
Along with a cropped Nike swoosh and a larger air unit that allows for 24/7 comfort, the new Max is a colour-blocked dream come true that “employs distinct grooves for flexibility and takes original tread lines and updates the pattern for performance in 2020.”
Of course, the kicks still have all the Air Max classic benefits, like the OG mudguard, classic heel logo, and Air Max cassette, which surrounds and highlights (the new and improved) Air unit; and the colourways were partly inspired by the original shoe’s nod to Italian sports cars, with the 2090 looking towards the future of transportation.
Images courtesy of Nike.