Here’s How Ur Fav Brands Came Through For Chinese Lunar New Year
Just because it’s already January doesn’t mean the party has to end. In fact, all our favourite brands have kept it going, dropping exclusive capsules to celebrate the Chinese New Year. And because starting January 25, it’s officially the Year of the Rat, that means lots of super cute rodent-themed lewks… peep some of our favourites below.
Alessandro Michele went all out for Gucci and the Year of the Rat with… Mickey Mouse. I mean, a cute rodents a cute rodent, right? And of course Gucci had to get the most famous one of all.
Less literal than most of the other brands who opted for, you guessed it, rat illustrations and cartoons, Prada kept it classy by debuting a capsule dedicated to Chinese culture and familial tradition. With a campaign starring Chinese model Chun Jin and her family at their home, the collection features bags, shoes and accessories in lots of bright red.
Virgil kept things traditionally Off-White, releasing minimalist red, black and white sportswear emblazoned with “GOOD LUCK.”
Dior does pretty all year. To celebrate the Lunar New Year, the brand dropped an accessories and footwear capsule featuring florals and deep golds and red. Prettier than ever.
While the Nike Air Max 90 is celebrating their thirtieth anniversary with a discreet makeover, the Air Force One is paying homage to the Chinese New Year with a white textured sneaker covered in animal, floral and folky symbols found in traditional Chinese Yuxian paper-cutting.
Burberry brand ambassador Zhou Dongyu and models He Cong and Liang Jiyuan starred in Burberry’s new Chinese New Year 2020 campaign shot by Leslie Zhang, which sees lots of, you guessed it, red, and a limited edition Burberry monogram inspired by the Chinese zodiac.
“I wanted the images to portray a celebration, a celebration of a festive occasion,” said Zhang in a statement. “I wanted to remain rooted in elements that are traditional but also create images that would feel modern, just as the products are.”
Def our favourite of the CNY drops, Longchamp teamed up with MrBags on a super cute tote and tee collection. While most of the other brands channeled the rat, Longchamp creative director Sophie Delafontaine chose cheese. And we’ve NEVER said no to cheese.
Marni, another fav, did CNY with knit rodent tops and socks in bold graphic colours, wide leg jeans and perfectly colour-blocked bags, plus dresses that are good to wear for the whole Year of the Rat.
There’s probably no brand more suited to something like the Year of the Rat than Moschino, known for making camp and cartoons their bread and butter — and having already specifically dabbled in a ‘Rat-a-Porter’ collection back in 2017. The brand opted to use Robert Armstrong’s famous (and more accurate) Mickey Rat (sorry, Gucci) for a sporty men’s and women’s capsule.
More abstract than the other brands, Givenchy channeled the wit of the rat for their graphic-inspired capsule that spans tees, sweatshirts, parkas and jackets.
Last but not least, Moncler noticed their logo had a certain rodent-like quality and flipped it into a simplistic dedication. The whiskered crest has made its way onto caps, tees and the brand’s beloved outwear.
Images: Instagram and courtesy of the brands