We already know that sustainability is the future of fashion if we want a future at all. We also know that Nike is killing it rn. First, they teamed up with textile designer Cassie Byrnes to create sick NikeCourt collection for players at the Aus Open; then they installed a bespoke Athlete Lounge in a Melbourne CBD laneway where players, like tennis ace Elina Svitolina, styled their our NikeCourt looks; then they dropped a new Air Max 2090. Now, the brand has done it again, giving us two brand new sneakers and an all new collection focused on sustainability. There’s The Space Hippie, their new Move To Zero collection and a brand new Nike Air Vapormax 2020, all designed with better materials, fewer resources and made with a focus on a greener, more sustainable tomorrow. Killer.
The Space Hippie — if you weren’t already obsessed just from the name — is an “exploratory footwear collection” created from Nike’s “space junk,” aka transformed scrap materials from their factory floor that gives the kicks the brand’s absolute lowest carbon footprint score. Into it.
The capsule includes four different sneakers all with unique fit options — traditional laces, lace-less and Flyease — made with Flyknit yarns created from recycled water bottles, t-shirt and yarn scraps, and outfitted with 100% recycled Crater foam tooling.
Then there’s the new Nike Air Vapormax 2020, a new iteration of the Nike classic made from 75% recycled manufacturing waste. If that weren’t enough, the shoe itself channels its original materials, looking like the flyest pile of waste ever. Not to mention, this summer’s Olympians will be wearing ’em.
Lastly, the Move To Zero collection, which is Nike’s move to a zero waste future. Featuring women’s pieces, classic men’s staples and a Nike Sportswear Windrunner, the entire collection was made from a special blend of recycled cotton and polyester using an innovative dyeing technology. It uses less water and fewer chemicals and the whole range meets 90% or better marker efficiency, since it’s made almost entirely of recycled materials.
It’s been awhile since we thought sustainable fashion wouldn’t look as great as the real thing, but if there were any doubts left, Nike has killed them. As a brand that’s always looking forward, they’re paving the way for the rest of us to go green — and look sick doing it.
Images courtesy of Nike