Though inspired by seemingly endless global travels (pre-COVID, of course!) and partnerships with local artisans everywhere from Morocco to Italy to Thailand, Australian accessories and resort wear brand Lucy Folk has always remained very much imbued with that quintessential Aussie spirit.
And with an enduring interest and commitment to the preservation of our natural habitats, the brand has just announced a perfect partnership collab with Greening Australia, an environment-focussed not-for-profit, to release a limited edition ‘Love Is In The Air’ t-shirt. Available from today (19 September), the t-shirts are all made locally in Australia using 100% certified organic cotton and printed using non-toxic water-based ink, with all profits going directly to support the organisation’s initiatives.
The partnership was first conceived by Lucy and her team early in the year, in response to the devastating bush fires over the Australian summer, to raise awareness for the organisation’s work and much-needed funding to restore our fire-ravaged native landscape. And while the project’s initial release was put on hold due to the global pandemic and obviously “so much has changed” since then, one thing that didn’t was what they describe as their “commitment to use our voice and network to protect and cherish the Australian landscape” — a sentiment we couldn’t agree with more.
With sustainability now at the forefront of mainstream convos more than ever, and the arrival of spring in Australia bringing a much-longed-for sense of hope, it’s actually turned out to be pretty perfect timing for launching a sustainably-made slogan tee to help regenerate both nature and our moods.
Greening Australia made the ultimate partner — back then, and still now — as their work embraces the cultural and traditional values and perspectives of all Australian landholders and stakeholders to initiate effective, large-scale conservation. They tackle some of Australia’s biggest environment challenges — from regenerating the Great Barrier Reef Region and the Tasmanian Wilderness, as well as protecting and cultivating nature within major cities — to come up with practical solutions so that people and nature across the entire country can thrive together.
To promote the t-shirt and the importance of Greening Australia’s work, Lucy enlisted various friends and creative collaborators of the brand — including Christelle Scifo, Peter van Alphen, Emma Kalfus, Gabrielle Penfold, Bridgette Clarke, Ilkin Kurt, Tahnee Atkinson, Izi Simundic, Rae Rodriguez, Jacqueline Perrett, Charlotte Coquelin and many more — to support the initiative by creating a series of Aussie-nature inspired visuals together.
Check out more of the images below and pick up the limited-edition t-shirt (and a few more essential summer accessories that will likely be impossible to resist!) at LucyFolk.com.
Images: courtesy of Lucy Folk.