Ableism has long been a problem in fashion. But as the industry continues to accept diversity in authentic ways, we’ve finally starting to see more inclusivity when it comes to fashion campaigns and on the runway. Of course, we’ve still got a long way to go, but we’re here for Tommy Hilfiger’s latest collection/campaign that shows the strength in disability.
As part of the Tommy Adaptive, which the designer launched in 2017, and aims to make clothes more inclusive for men, women and children, the label has launched their AW18 campaign with a one-minute fashion film featuring models of all different ages and disabilities. Directed by James Rath, who was born with ocular albinism and nystagmus, the video stars Dmitry Kim, a hip-hop dancer with an amputated leg; 6-year-old Mia Armstrong, who has Down’s Syndrome; Lauren Spencer, who has ALS; surfer Gavin McHugh and actresses Hailey Villareal and Miracle Peraylo, who all have cerebral palsy; Hunter Brown, an opera singer who’s also autistic; and skateboarder Jacob Santiago, who’s visually impaired.
“The democratisation of fashion is one of the core values the brand was founded on,” Hilfiger told WWD. “The Tommy Hilfiger Adaptive collection continues to build on that vision of inclusivity, transforming the way the fashion industry defines diversity by serving to the needs of people with disabilities.”
Watch the campaign video, below.
Photo/Video courtesy of the brand.