Another day, another Kardashian Kontroversy. This time, it’s Kim Kardashian’s new shapewear label, Kimono. Earlier this week, Mrs. West took to social media to reveal her latest product.
“Finally I can share with you guys this project that I have been developing for the last year,” she wrote. “I’ve been passionate about this for 15 years.”
The line, which will include sizes XXS to 4XL is Kim’s “take on shapewear and solutions for women that actually work.”
That all sounds chill, but… Kimono? Really? Naturally, people are aren’t thrilled.
Using the hashtag #KimOhNo, Japanese users on Instagram and Twitter have responded to Kim, calling her out for the tone deaf example of cultural appropriation and asking her to rename the brand.
“Wow, @kimkardashian. Thanks for butchering Japanese culture,” wrote one.
“I don’t understand… do the Kardashians not have someone telling them when shit is inappropriate or do they just not care?” wrote another.
But it gets worse. Kim has reportedly applied to trademark the word, meaning actual Japanese designers and importers would have to call the traditional Japanese clothing something else. Super Kool.
Of course, this isn’t the first time Kim, or her entire family for that matter, have come under fire for being a “culture vulture.” Black women, for one, have been vocal about the Kardashian’s use of Black culture, citing Kimono as just another example of how the family casually steals from minorities.
So far, there’s been no response from Kim — but she has launched the @kimono Instagram. Now we’re just waiting for a post about the name of the brand with a caption reading “Gucci vibes.”