See The New McQueen Campaign Starring Kate Moss


All hail the queen, the OG, the big boss, Kate Moss. The 45-year-old model has added yet another campaign to her list, with a dappled sun serving of Alexander McQueen Autumn/Winter 2019. The visuals โ€” shot by photographer Jamie Hawkesworth and director Masha Vasyukova, in McQueen Creative Director Sarah Burton’s hometown in the Northern English Countryside โ€” show Moss effortlessly killing it as per usual. Who says there’s nothing great about Britain?ย 

The collection itself is Burton’s love letter to the Red Rose of Lancaster, with flowing structural shapes and bold pops of pink and, well, red. Cinched waists and glossy blacks ensure, though, that things stay very far removed from the typical English rose โ€” as per the McQueen raison d’รชtre.

โ€œI went home for this collection, back to where I grew up in the North of England, surrounded by mill towns and wild countryside. I took my team to those mills, to a landscape that I remember from my childhood. The heart of the collection is inspired by the bolts of cloth we saw woven both by man and machine,โ€ said Burton of her creative process and inspirations for this season.

See for yourself, below.

Images and video: Courtesy of Alexander McQueen

View the full collection at and in-store at Melbourne, Chadstone.ย 


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