The New Louis Vuitton Campaign Channels ‘Stranger Things’ And Other 80s Horror

R u scared?

It may only be January, but that doesn’t mean it’s not a good time for a good scare, and Louis Vuitton knows the way to our cold, dead hearts. For their Pre-Fall ’20 campaign, the brand gathered all your faves to channel ’80s horror films and trashy pulp fiction.

Satrring Cody Fern, Billie Lourd, Samara Weaving, Emma Roberts, Jennifer Connelly, Chloe Grace Moretz, Alicia Vikander, Jaden Smith and Robyn, among others, the imagery is all sexy vamps, ’80s sportscars and leather. So, basically, we’re super into it.

The brand tapped Oyster fav photographer Collier Schorr to create covers for dream books like Sacred Rites, Secret Spell and The Dragon Slayer. With nods to ultimate horror The Exorcist in the collection, it’s not totally surprising Nicolas Ghesquière went this direction for the campaign.

My only question: when can we get our hands on some of these books IRL? I’m desperate to read Arachnomania.

Images courtesy of Louis Vuitton.

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