Proenza Schouler just revealed the launched of Proenza Schouler White Label, an extension of its RTW situation that’ll have a way more caj vibe wth denim, tees, sweaters and outerwear. Coolgirl stuff. So, obviously, they got the ultimate Coolgirl to front the campaign.
Chloë Sevigny poses is eclectic locations, showing off what the brand sees as “everyday wardrobe staples and riffs on a set of references explored in past Proenza Schouler collections: from early Powell Peralta videos to the graphic work of Guy de Cointet, from Harmony Korine’s Kids to the work of friends like Dan Colen.”
The collection will hit stores and online November 6, and prices sit around $195 to $1,195.