Porn Legend Erika Lust Debuts Clothing Line For Nasty Feminists

(Tr)eat your girl right.

If you’ve been on the internet lately, you’ll know that Erika Lust makes a damn good porno. A bit indie, a bit feminist, and totally ~aesthetics~. She makes watching porn a pleasure, seriously.
Now, if you’re not part of the vast majority who watches porn, you’re probably at least part of the vast majority who wears tees, tote bags and undies. In which case, you’ll be happy to know that Erika has just debuted a clothing line — for “nasty feminists”. That’s us!
The range, titled ‘Power Pussy’, is about “reversing the way of thinking that makes people want to disassociate themselves from female labels,” the press release says. “Erika aims to destigmatise the word ‘pussy’, turning it from a negative to a positive one and reclaim words society has used to shame and put down women and people in general. It aims to say that having a pussy is being powerful, not a weakness, and embracing your sexuality is not something of which to be ashamed.” Yes!
It features slogans that’ll excite you. Our faves include “(Tr)eat your girl right”, “Sorry I’m late, I was masturbating” and a very Courtney Love “My hole rules”. The launch coincides with the release of her 100th XConfessions film (which means there’s a giveaway!), so check the juicy campaign images and treat yourself in more way than one 😉

 

Photos: Courtesy

Latest

LOEWE and Knot On My Planet Bring Back The Elephant Bag

Sales proceeds will be donated to the Elephant Crisis Fund 🐘

Rico Nasty On Being A Perennial Outsider for Oyster #116

"We are allowed to be upset about shit. It’s human.”

Emily Ratajkowski On What Lies Beneath For Oyster #109

"It's just exhausting to think about the way you look, for anyone. It's just fucking exhausting!"

Alice Glass Talks Survival, Recovery And Riot Grrrl for Oyster #115

"Recovery isn't linear and I think just accepting that is surviving."