Right now we are wishing we were small children — not just for the zero cares and early bedtimes, but for the tiny-limbed ability to fit into the wares by new Australia label FYP-A. What they do is simple, but fresh: unisex streetwear for kids aged 2-14, ethically produced in Australia and designed by people who know about cool.
These people are Warran Wright and Sophie Guerin, two mates who do a bit of BTS work for one of our fave local labels P.A.M. Melbourne-based, they make and print everything locally, producing with an Ethical Clothing Australia accreditation. They’re stepping away from the ultra-cute and way too swaggy, to create something that’s more chill than an instagram gimmick. Tap through the Phase 01 collection above, and get to know the brand below.
Name: Faceless Youth Pre-Apocalypse Global Brand.
Star Sign: Astrology is a form of mind control.
Any personal beliefs or values that are meaningful to you?
We are our only hope.
Can you tell me a little bit of background on yourself, how/when you started your label, and what you were doing before?
The two of us have worked behind the scenes at P.A.M., also Champion, for quite some time. We could never leave but decided to start ‘something’ because it felt like something was missing… We’re not sure why it ended up being for kids, we didn’t realise at first, but now it feels like the only choice.
What type of person are you designing for?
The pre-apocalypse generation.
If the collection was a colour: Eclipse Red
If it was a mood: Realisation
If it was an animal: Radiation-resistant butterfly
If it was a language: Python, the eternal programming language
If it was a place: Earth, hopefully
If it was a time: Before it’s too late
If it was a song: ‘Believe In The Future’ – Critical Mass
If it was a season: The first spring after a nuclear winter
If it was a food: Chewable Vitamin C
If it was a famous person: Buffy Summers
If it was a YouTube video: This Aphex Twin fan video
If it was a smell: Frangipani
If it was a texture: Carbonated
If it was a quote: “People exist for love and revolution.” – Dazai Osamu
If it was a film: D.A.R.Y.L. (Data Analyzing Robot Youth Life-form)