The eyewear brand doing the absolute most in terms of collabs and innovative design has gotta be Gentle Monster. The Seoul-based label has just announced its first ever European pop-up, which happens to be at Selfridges within The Corner Shop from June 4, along with an exclusive capsule collection to go with it.
For the capsule collection, they’re reimagined the Afix frame in three new colourways including lenses of yellow, pink and blue. Cool, but it gets cooler.
For the pop-up, Gentle Monster introduce us to a tribe of extra-terrestrial creatures called Traders. They boost through space looking for new territories that might host minerals and supplies that they can use for space ship things or fashions or trading. We suspect they’ll be just as brilliant as the Passengers in Beijing and the Miners they sent to NYC.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Introducing our new space project, CHAPTER1. PASSENGERS BEIJING SKP ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The alien species that are no longer able to survive on their devastated planet begins a journey to search for their next home on their only remaining ship. Follow this journey to the next chapter. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 황폐해진 자신들의 행성에서 더 이상 생존할 수 없게된 외계종족들은 마지막 남은 탐험선에 탑승하여 새로운 거주행성을 찾기 시작한다. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ 4F, No.87 Jianguo Road, Chaoyang District, Beijing 3D artwork by @ada_sokol⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #gentlemonster_passengers #passengers #gentlemonster #beijing #skp
In exclusive collaboration with Dover Street Market New York, we introduce “Miners.” Following “Chapter 1: Passengers” of our “1 Theme Story,” our newest pop-up installation depicts the crew as they explore unfamiliar grounds and collect minerals to generate energy for their ship. @doverstreetmarketnewyork 3D artwork by @ada_sokol #GentleMonsterxDSMNY #gentlemonster #DSMNY #doverstreetmarketnewyork
On June 4 the Gentle Monster Traders land at Selfridges, unloading minerals and trying to keep their prized Konchylions in order — these are shellfish with mystic powers btw — and they want you to be there to witness it.
If sci-fi adventures in London are too far flung for you, or if maximalist aviators aren’t quite yet your thing, Gentle Monster have also recently collaborated with Ssense for two exclusive colourways on their tiny little Matrix-style frames called Vector. Something for every being.
Images: Courtesy Gentle Monster