Prada Cinèma Evolution Is All About Eyewear And Ironic Femininity And We’re Relating [Watch]

A mood.

Forever fave Prada has just launched a new eyewear project called Prada Cinèma Evolution. They say it’s “an ironic foray into the myriad facets of the female identity,” and we’re very much feeling that.

Pulling from cinematic techniques and filmic platitudes, the results are a bit quirky and nostalgic — one woman enjoys a sunny summer day while being lead by TV commercials, weird sounds, mirrors and cakes. AND you get to see the Prada eyewear collection in action. Tune in:

Latest

LOEWE and Knot On My Planet Bring Back The Elephant Bag

Sales proceeds will be donated to the Elephant Crisis Fund 🐘

Rico Nasty On Being A Perennial Outsider for Oyster #116

"We are allowed to be upset about shit. It’s human.”

Emily Ratajkowski On What Lies Beneath For Oyster #109

"It's just exhausting to think about the way you look, for anyone. It's just fucking exhausting!"

Alice Glass Talks Survival, Recovery And Riot Grrrl for Oyster #115

"Recovery isn't linear and I think just accepting that is surviving."