JW Anderson launched the ‘Your Picture / Our Future’ initiative earlier this year, which meant an open call for emerging photogs to submit images in the hopes of being selected to work closely with the label.
From nearly 2,000 submissions, 50 were selected to have their work featured in a photography exhibition — and from that group, three were chosen to shoot the label’s Fall 2018 campaign. The results are beautiful, fresh and probably quite frightening for the usual major campaign photogs.
The winners, although it feels like the label was the total winner here, are Julie Greve (UK), Simons Finnerty (US) and Yelena Beletskaya (Russia). Each worked with Jonathan Anderson, stylist Benjamin Bruno and creative agency M/M Paris to bring their visions into the irl.
Images: Courtesy of JW Anderson